This is a bonus edition. I did a pile of sit-down interviews last week in Amsterdam with different execs for full-length podcasts, and you will hear those over the next several weeks. I also did some stand-ups that are already live, with four already up. […]
Here’s my interview with Mr. DailyDOOH on the NEC stand at ISE last week, in which he refers to me as a “general dogsbody.” Had to look that up. […]
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The growing number of devices vying for our attention reduces individual reach and effectiveness of brand messaging. OOH remains a key medium that surrounds audiences in their everyday environment. It can reach them while they are close to the point of sale, and when they are more receptive and are less distracted by other media. […]
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Developed with agency Posterscope USA, the campaign uses Liveposter, Posterscope’s dynamic creative platform, to trigger one of 32 unique and specific creative messages across Penn Station's Link NYC screens. […]
Sponsored feature. Digital signage has proven effective in school settings. School administrators have used it creatively to interact with students and provide positive, interactive and immersive experiences. […]
Research shows that relevant, localized digital signage content increases store traffic by 30%. According to a 2015 study, demand for interactive digital signage is projected to grow at a 12% compound annual rate through 2020. Such major retailers as Neiman Marcus and Whole Foods Market already have begun to incorporate interactive technology into their stores. […]
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The bill passed, SB 1114, allows for up to 35 signs and includes the following guidelines: Use all commercially reasonable efforts to use state of the art technology A cap on the level of illumination that is at least a third less than in other area where digital signs are allowed Firms that already have electronic signs where they are now allowed are required, “to the extent possible,” to replace lights “with new and advanced technology to decrease the artificial sky glow. […]
In 2012, around 21% of the show’s attendees declared an interest in Digital Signage. At ISE 2016, this figure had grown to 52% and the show floor hosted somewhere in the region of 450 exhibitors that stated Digital Signage as part of its offering. […]
February 10, 2017 Last year, the OAAA Innovations Committee met to determine how best to educate the OOH community about the many new technologies available to enhance all aspects of the ad campaign process – from planning and buying to execution and reporting. […]
The growth in billboard advertising may be puzzling to bank marketers who are shifting their budgets away from traditional media to digital channels. Last year, out-of-home advertising (OOH)—of which billboards are a part—outperformed the US economy, in some quarters actually tripling GDP growth. […]
“Many markets that were closed to digital signage because of return-on-investment, are now open to it, with retail being the biggest one.” Digital signage has a key role to play in the transformation of retail. That was the message from yesterday’s Digital Signage Summit ISE, sponsored by EDBAK. […]
I saw very little Wednesday because I was running around to various meetings, and most of free time was invested in figuring out where the hell I was. The venue for ISE is nicer in just about every respect than the big trade show halls in Las Vegas, New York and Orlando, the Amsterdam RAI has 14 halls, interconnected by a bewildering maze of hallways, steps, ramps and so on. […]