GroupM’s End-of-Year global advertising forecast shows that Out-of-Home (OOH) advertising has maintained its share of the global advertising industry, largely driven by the strong performance of its digital counterpart, DOOH. It’s predicted that DOOH will account for 42% of total OOH revenue by 2025. […]
The U.S. electric vehicle charging network experienced substantial growth and improved reliability in 2024, according to a study by Paren, referenced by Green Car Reports. During the peak travel week of Thanksgiving, charging sessions increased by nearly 50%, paralleled by a similar growth in the number of available charging connectors. […]
Much has been written about the visuals developed for live concerts at Sphere in Las Vegas – everything from amazed (Phish) to underwhelmed (Eagles). ... […]
By Mitchell Parton. In-store retail media is another area in which companies are rapidly investing in their advertising capabilities, adding digital screens around stores and building out the data platforms that power them. EMarketer forecasted earlier in 2024 that in-store retail media ad spending will grow about 47% in 2025. […]
The US media and telecoms giant Comcast has added a pair of what it calls “new collaborations” with tech firms that are intended to ... […]
Acquisitions were down in 2023 and 2024 in OOH ad market. Out-of-home investment bankers say M&A activity is picking up. Lamar is signalling it is back in the market. […]
Alyssa Borelli. For the first time, ISE 2025 introduces flexible ticketing options, including the new Content Day Pass. This pass provides daily access to ISE Summits along with additional Track Sessions happening on the same day — all at no extra cost. […]
Billboard Insider’s take: Your small business doesn’t have to comply with FINCEN reporting – for now. But that may change later this year. The beneficial ownership rules apply to almost every small business. […]
Just prior to DSE, I was in Palm Springs to take part in an executive retreat for the digital signage crowd, organized and run ... […]
I have this perhaps old-fashioned attitude that the quality and functionality of a software company’s website offers some clues to the quality and functionality ... […]
Bob Snyder. We’re guessing ISE might reach more than 80,000 (and maybe a high of 85,000.) The only drawback of increased attendance is more expensive hotel rooms. (My room doubled in price this year.) There will be a new approach for content: You can book ISE Tracks which are deeper insights into the megatrends — including AI, Audio, Cybersecurity, Retail, Sustainability and more. […]
Vishesh Sharma. Mohit Ghate Co-founder at Wit and Chai said, “The OOH advertising industry in 2024 felt like a campaign teaser with some hits, some misses, few plot twists and enough drama to keep us hooked for the sequel. Revenue growth wasn’t exactly a blockbuster, but neither was it a flop show. […]
As 2024 comes to a close, the retail sector remains defined by the intense rivalry between Amazon and Walmart. Walmart expanded its retail media network, Walmart Connect, by adding display ads to Sam’s Club’s Scan & Go feature and exploring new opportunities for non-endemic brands to advertise on in-store screens. […]
Revenues increased by 58% during 2024 due to the receipt of a gift of $1.1 million in public securities. Expenses increased 2% to $774,998. Cash balances increased from $514,309 in 2023 to $1.3 million in 2024 due to the large gift. […]
Lauren Edmonds. EMARKETER's report said "Amazon and Walmart combined will gobble up more than 84% of all retail media ad spending in 2025, representing a pervasive and unyielding dominance within the channel," the report said. "The share of ad spending allocated to all other RMNs increased by less than 1 percentage point between 2019 and 2024. […]