Editors’ Picks

Signpatico Outdoor acquires Canadian Digital Network (CDN) to become Western Canada’s 2nd largest digital billboard network (Signpatico)

Western Canada’s out of home advertising company - Signpatico Outdoor has acquired Canadian Digital Network. Through a series of acquisitions, Signpatico’s network has now extended to 277 faces, making Signpatico Western Canada’s second largest digital billboard network. […]

signpatico.com
Wed, Apr 19, 2017 at 5:56 AM

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Top tips for a strong outdoor ad strategy (Bizreport)

Why do you need outdoor advertising for experiential marketing needs? Candice: Marketers will experience more success with brand exposure if they incorporate outdoor advertising into their media mix. Brands should consider pairing experiential marketing efforts with a large wallscape or digital component, especially in places where an actual outdoor landscape (i.e. […]

bizreport.com
Wed, Apr 19, 2017 at 5:21 AM

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OOH Advertising in a Self-Driving America (OAAA)

April 18, 2017. Fully automated vehicles (AVs) are the future of transportation and mobility in America and will be a disruptive force across the economy. A new report explores the trend toward automated driving. […]

specialreports.oaaa.org
Tue, Apr 18, 2017 at 5:58 PM

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16:9: Data Integration Is What Digital Signage Is All About These Days

Guest Post: Loren Bucklin, ConnectedSign Loren Bucklin Data integration is really what sophisticated digital signage is all about these days – using real-time information to generate relevant, easily consumed visuals for screens. Done well for businesses, it can do things like help staff to keep the mission, vision and values of their company top of mind. […]

sixteen-nine.net
Tue, Apr 18, 2017 at 5:57 PM

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What We’re Loving in Out-of-Home This Spring! (Media Village)

Samsung's debut of the Galaxy S8 and S8+ was no small feat. Their outdoor domination illuminated Times Square with immersive, engaging displays that mirrored the powerful visual experiences the device's Infinity Display provides for its users. Brace yourselves for a stunning, synced display that dominated Times Square. […]

mediavillage.com
Tue, Apr 18, 2017 at 5:55 PM

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Expat returns for unique OOH advertising business opportunities in Detroit (Crain’s Detroit)

Candice Simons, 33, started Brooklyn Outdoor, an outdoor advertising company headquartered in Eastern Market, where she's the company's founder and CEO. Since its inception in 2013, Brooklyn Outdoor has grown from $600,000 to $6 million in sales through 2016 and emerged as a regional and national force. […]

crainsdetroit.com
Tue, Apr 18, 2017 at 5:37 PM

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Turning the whole world into an interactive billboard with AR (Media Online)

Augmented reality campaigns are taking off internationally with progressive brands using the technology to turn every available surface into a virtual billboard. As cellphone manufacturers plough money into AR capability, local brands should be looking to do the same. […]

themediaonline.co.za
Tue, Apr 18, 2017 at 5:31 PM

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NYTimes: A Fashion Show on the Empire State Building

The building will look decidedly more extravagant on Wednesday, when Harper’s Bazaar will project 150 cover images — including of Audrey Hepburn, Reese Witherspoon and Gwyneth Paltrow — onto the building’s north facade to celebrate the magazine’s 150th anniversary. […]

nytimes.com
Tue, Apr 18, 2017 at 5:20 PM

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Talon Outdoor poised to sell to private equity after Omnicom offloads its stake (Campaign)

Industry sources said Mayfair Equity Partners, an investor in technology and media firms, has been lined up as the new investor in the outdoor specialist agency. Omnicom Media Group owned about 17.5% of Talon Outdoor in 2015, according to a Companies House filing. Eric Newnham, who joined Talon Outdoor in 2013, was the biggest shareholder with about 41%. […]

campaignlive.co.uk
Tue, Apr 18, 2017 at 5:50 AM

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London Digital Signage Week schedule May 8-12, 2017 (Digital Signage Week)

The week includes events for retail, employee communications, smart cities, digital out of home and of course digital signage. […]

london2017.digitalsignageweek.com
Tue, Apr 18, 2017 at 5:46 AM

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16:9: Impressions From InfoComm China 2017

Back from Beijing after several days spent talking and walking at InfoComm China, and waaaay too many hours on my butt flying home. Thanks first to John Wang and Amanda Sung of IAdea, and the rest of the folks from the Digital Signage Multimedia Alliance (of Taiwan) for working with InfoComm to have me over there. I did a 40-minute session on the rise and rise of data-driven signage. […]

sixteen-nine.net
Mon, Apr 17, 2017 at 6:27 PM

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What small independent outdoor ad companies should “Look Out” for at the 2017 OAAA\Geopath National Convention + Expo in May (Billboard Insider)

A new addition to the convention this year is the Independent OOH Media Company Seminar. This seminar, intended for independent media company executives, will provide insights into digital billboard buildout, adding cellular antennas, vital marketing tools, and other best practices offered through peer-to-peer dialogue. The Expo will be the center of activity this year. […]

billboardinsider.com
Mon, Apr 17, 2017 at 5:51 PM

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Increasing recognition of the value of stadium advertising (Australian Leisure Management)

While advertising revenue for newspapers and in television is in decline, the value of perimeter and digital screen advertising in Australian stadiums is soaring. Digital signage and screens in stadiums have been through a decade or so of ongoing technological improvement. […]

ausleisure.com.au
Mon, Apr 17, 2017 at 5:41 PM

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Why brands need experiential OOH/social media campaigns now (Bizreport)

Candice Simons, CEO, Brooklyn Outdoor: Experiential marketing promotes unprecedented customer engagement, particularly when out-of-home advertising (OOH) and social media activations are put to work. OOH advertising is proven to spur consumer engagement via social media and mobile devices. […]

bizreport.com
Mon, Apr 17, 2017 at 5:38 PM

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Sydney Morning Herald: Sports arenas screens generate growing advertising revenue that you won’t find in OOH statistics

It might flash brightly and relentlessly throughout sporting events, but digital in-stadium signage is barely visible in industry statistics. Sport stadium signage does not count towards industry figures for out-of-home (OOH) advertising, according to a spokeswoman for the Outdoor Media Association. Revenue for OOH in Australia increased nearly 15 per cent in 2016 to $790 million. […]

smh.com.au
Sat, Apr 15, 2017 at 2:40 PM

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