Editors’ Picks

Posterscope builds proprietary ‘always-ready’ programmatic ad-serving platform for Shop Direct (Pioneering OOH)

Posterscope will, for the first time, activate a bespoke, ‘always ready’ ad-serving platform for Shop Direct. The platform will be powered by Liveposter and at scale through a partnership with Clear Channel, giving Shop Direct brands Very, Very Exclusive and Littlewoods a consistent brand presence on high streets across the UK until the end of 2017. […]

pioneeringooh.com
Wed, Apr 19, 2017 at 6:40 PM

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Overview of new digital signage technologies and predictions (Digital Signage Federation)

Rich Ventura, NEC vice president and chairman of the Digital Signage Federation, provided an overview of different display technologies emerging. Among those mentioned include: OLED (Organic Light Emitting Diodes), which is a flat light technology that is very fragile, but light and easy to mount. It is also responsive to multiple resolutions. […]

digitalsignagefederation.org
Wed, Apr 19, 2017 at 6:38 PM

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Why OOH advertising is entering a golden age (Billboard Insider)

OOH was considered old fashioned, one-dimensional, hard to measure, hard to buy, and hard to schedule. Frequently, it was added to major campaigns simply to lower the CPM’s. Having lost its largest client, and battling federal, state, and local regulators, many thought outdoor was on its last legs. […]

billboardinsider.com
Wed, Apr 19, 2017 at 6:37 PM

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OAAA: Media audience fragmentation provides opportunity for OOH advertising

In a media environment of shrinking and fragmented audiences, OOH is actually growing in audience. Borrell Associates forecast time spent with OOH will grow 5 percent from 2013-2018, while all other traditional media would decrease except cable TV, which is projected to have an increase of less than 1 percent. […]

oaaa.org
Wed, Apr 19, 2017 at 6:35 PM

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OOH agency Posterscope partners with smart city tech company The Digit Group (Campaign)

The partnership will grant Posterscope early access to the technology developed by TDG, and in turn, will work with TDG to build technologies that will work synergistically with advertising. In future, Posterscope will help TDG manage any ad inventory generated. […]

campaignlive.co.uk
Wed, Apr 19, 2017 at 6:34 PM

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TechCrunch: The world of Minority Report is about to be unlocked, and the key is inside your phone

Most observers in tech would agree that iBeacon is dead. Nobody wanted to download an application for every retail store, and the beacons themselves either fell off the walls or the batteries died. They didn’t protect privacy, spammed users and even the Apple store didn’t have a positive interaction with them. […]

techcrunch.com
Wed, Apr 19, 2017 at 6:18 PM

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16:9: NanoLumens’ CEO Cope Pushes Trump’s Buy American Case For LED Digital Signage Business

Given that NanoLumens CEO Rick Cope is a retired United States Marine Corps officer and has an old Stinger missile in his office, it will be of no great surprise that his political views may tilt a bit to the right and that he supports U.S. President Donald Trump’s executive order to buy American-made goods. […]

sixteen-nine.net
Wed, Apr 19, 2017 at 5:28 PM

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Research confirms the positive effect of Piccadilly Lights on brand image (Pioneering OOH)

Consumers overwhelmingly recalled the Piccadilly Lights over all other forms of advertising in the area – 8 out of 10 responded spontaneously named the Piccadilly Lights Brands advertising on the screen enjoy a wealth of benefits –2/3 of those respondents who said they notice advertisers on Piccadilly Lights agree that they are global, modern and innovative brands. […]

pioneeringooh.com
Wed, Apr 19, 2017 at 4:41 PM

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FBI Activates Digital Billboards Nationwide (Billboard Insider)

On Easter Sunday, a random victim, 74, was killed in Cleveland, OH, by a distraught man who posted the crime on Facebook. The next day (May 17), the FBI activated donated digital billboards nationwide as part of the search for a fugitive. […]

billboardinsider.com
Wed, Apr 19, 2017 at 4:14 PM

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16:9: NYC Startup Roadify Makes Subscription Mass Transit Data Available For Digital Signage Networks

It appears the TransitScreen guys have some indirect competition – in the form of a NYC startup Roadify Transit – when it comes to providing local mass transport data to screen networks. […]

sixteen-nine.net
Wed, Apr 19, 2017 at 12:21 PM

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16:9: Digital signage use cases for Chrome 57

Guest Post: Doug Thompson, Fidgets Chrome 57 has launched, and with it in-browser support for the Physical Web. Now, when a user goes to conduct a search or enter a web URL, any nearby Physical Web addresses will appear just below the address bar as seen in the above graphic. […]

sixteen-nine.net
Wed, Apr 19, 2017 at 11:33 AM

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OAAA: Bridging the Gap Between Historical and Real-Time OOH

April 19, 2017 Out of Home (OOH) advertising has long been marked as a “traditional” medium. Being the oldest form of media, that is to be expected. Today the industry has an immense opportunity with the emergence of several technologies to answer the age-old question “who is in front of my screen right now? […]

thoughtleadership.oaaa.org
Wed, Apr 19, 2017 at 10:58 AM

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AdAge: Can Self-Driving Cars Ever Really Be Safe?

Analysts estimate that by 2030, self-driving cars and trucks (autonomous vehicles) could account for as much as 60% of U.S. auto sales. That's great! […]

adage.com
Wed, Apr 19, 2017 at 7:23 AM

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Warc: Stadium signage challenges agencies in Australia

The advent of both temporary and permanent in-stadium digital signage is opening up new opportunities for advertisers, with agencies yet to establish the best way of using them without unnecessary distraction. […]

warc.com
Wed, Apr 19, 2017 at 7:15 AM

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16:9: What Indoor LEDs Now Look Like From Behind

The connector cables and fiddly bits seem to be going or gone from the latest generations of indoor LED displays. This is the back of an AOTO display that was in the company’s booth at InfoComm China. I watched a couple of guys tear down a big LED wall used for a press conference in a side room at the show, and the things were coming off at a clip of about 10 seconds per tile. […]

sixteen-nine.net
Wed, Apr 19, 2017 at 5:58 AM

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