Mayfair Equity Partners has backed out-of-home media agency Talon Outdoor. Talon works with media agencies and advertisers to provide outdoor campaigns. It claims to be the only fully independent business of its kind. […]
Lamar is donating the use of hundreds of digital billboards across the country, which will display a celebrity PSA campaign live-streamed from a photo shoot in Providence on April 26th. The live-stream photo shoot is expected to result in more than four million PSA ad spots across the U.S. promoting RAA’s Let’s Recycle RIght! […]
When it comes to Out-of-Home (OOH), fashion and beauty brands can plan their campaigns using increasingly smart ways of targeting the right consumers. 1. Use Data; 2. […]
The advertising strategies behind POS and OOH are very similar – with both, your aim is to grab attention, deliver a punchy message, and mould purchase decision-making in a short space of time. OOH is good at wining over audiences ‘on the go’ and making a strong first impression within the window period of 3 to 5 seconds before the consumer’s mind wanders. […]
“Security is a major concern for all businesses these days. Lamar, like many Out-of-Home companies, has the added pressure of its digital displays being seen by the masses 24/7/365. […]
On the OOH side, we have worked with major media companies including Lamar Advertising, Intersection, JCDecaux, CMT and Adspace Mall Networks, among others. We have also completed hundreds of successful campaigns for major advertisers including Ford, Samsung, Paramount Pictures and Puma. […]
The size of the programmatic DOOH market is relatively small today. Of the roughly $3 billion that was spent on DOOH in the US last year, the vast majority of that was done via direct deals, leaving very little inventory to be transacted programmatically. […]
Clicks, the largest health and beauty-focused retail chain in South Africa, with more than 600 stores and over 450 in-store pharmacies nationwide, has partnered with Moving Tactics to install and roll-out a digital signage network within their Clicks Pharmacies nationally. […]
The OOH Creative Testing Tool, launched in May 2013, is one of the most popular resources available to OAAA members. Now, nearing its four-year anniversary, the tool has been accessed more than 30,000 times. To celebrate, OAAA is launching the OOH Creative Testing Tool 2.0. […]
Humberview Volkswagen in Toronto did a big reno recently that was finished off by a massive 2 by 8 video wall on the showroom bulkhead wall. The 27-foot by four-foot video wall has 16 ultra-narrow-bezel 46-inch LCDs that can run a single large image or up to four media pieces side by side, using a digital video matrix that includes five distinct video sources. […]
Guest Post: Jim Nista, Insteo Just back from another few days in Vegas, this time for the printed signs show ISA, aka SignExpo. The exhibit floor is filled with giant plotters, laser-cutters, vehicle wrapping demonstrations, 3D printers and more – everything related to traditional sign printing, manufacturing and installation. […]
“The study analysed over 4 billion data points, with subjects exposed to moving and static ads, and the only relative difference was movement. Movement increases memory encoding in the brain and memory encoding increases ad effectiveness. And Transit advertising is 20% higher than all other outdoor formats when it comes to memory encoding. […]
Guest Post: Richard Murton, Display Technology Touchscreens are now a part of everyday life through their use in mobiles, tablets and at retail outlets, but it is a technology that is still evolving in an attempt to meet the needs of users and businesses. […]
The company IHRT, -4.84% , which owns iHeartRadio and billboard advertising company Clear Channel Outdoor Holdings CCO, -0.85% said it continues to expect cash flow to be negative and is uncertain as to whether it will be able to refinance or extend the maturities of some of its borrowings, according to a regulatory filing. […]
Last year Broadsign filed a lawsuit in New York seeking an order that it did not infringe of three T-Rex patents. Broadsign separately filed three petitions before the Patent Trial and Appeals Court challenging the patents. The Patent Trial and Appeal Board has denied two of the three petitions. […]