Editors’ Picks

MediaPost: Vistar Media launches tool to assess automotive OOH attribution

“Now, through our partnership with IHS, we are combining audience segments with our data on movement patterns in the physical world, which allows our geospatial technology to target campaigns in out-of-home and measure real-world attribution,” Michael Provenzano, CEO and co-founder of Vistar Media told Digital News Daily via email. […]

mediapost.com
Thu, Jul 6, 2017 at 6:40 PM

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Australia’s out-of-home ad revenues up 5% in June 2017 (MediaWeek)

• Final monthly data from sector, Q2 revenue jumps 7% The out-of-home (OOH) industry has posted an increase of 7.0% on net media revenue year-on-year in the second quarter of 2017, posting $197.5 million, up from $184.6m for the second quarter in 2016. “We are in the midst of a renaissance in OOH. […]

mediaweek.com.au
Thu, Jul 6, 2017 at 6:32 PM

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Illinois poised to ban geolocation tracking without consent (Naked Security)

The law, the Geolocation Privacy Protection Act (HB3449), was passed in both houses of the state legislature last week. It’s now on the desk of Governor Bruce Rauner, ready to be signed into law. The bill will make it illegal for a company to track a person’s geolocation without first getting permission. […]

nakedsecurity-sophos-com.cdn.ampproject.org
Thu, Jul 6, 2017 at 6:28 PM

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How Shinola Linked Location Insights With Outdoor Advertising (Geomarketing)

A recent trend among a number of platform companies and location marketing specialists involves a guarantee for performance of whether their ads achieved their aims for brick-and-mortar visitation. […]

www-geomarketing-com.cdn.ampproject.org
Thu, Jul 6, 2017 at 6:25 PM

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Charlotte Tilbury continues OOH innovation with a dynamic digital campaign featuring user-generated content #GlowMo (Pioneering OOH)

Charlotte Tilbury Beauty has launched a dynamic, digital OOH campaign featuring user-generated content and a weather-triggered activation to launch their new #GLOWMO collection. […]

pioneeringooh.com
Thu, Jul 6, 2017 at 6:15 PM

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Samsung’s latest generation of smart digital signage platform – all-in-one displays (Samsung Insights)

The newest generation of the all-in-one displays a fully legitimate alternative to using separate PCs or media players for digital signage projects. The fifth generation of Samsung Smart Signage has the most powerful System-on-Chip (SoC) media processors to date, and runs on the Linux-based operating system, Tizen 3.0. […]

insights.samsung.com
Thu, Jul 6, 2017 at 6:09 PM

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DOOH ad tech firm Vistar Media gives auto marketers a tool to measure ROI from (Martech Advisor)

Vistar Media has launched a new way for automotive marketers to extend reach to in-market audiences and measure out-of-home media effectiveness. Before today, auto manufacturers and their agencies had no way to effectively combine offline and online data sets to understand where and when to place a media buy to reach the highest density of potential customers on-the-go. […]

martechadvisor.com
Thu, Jul 6, 2017 at 5:39 PM

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How to convince your CEO to approve deployment of a digital signage network for your business (DSToday)

If the key decision maker doesn't see the value, you won't see any digital signage. The question is, "Are you answering the questions that your CEO is asking?" Convincing the boss to commit to a digital signage project requires tact. […]

digitalsignagetoday.com
Thu, Jul 6, 2017 at 5:35 PM

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Case Study: Mall of Qatar Digital Advertising Development by Esprit Digital (DSFederation)

The Middle East’s largest shopping centre digital installation programme goes live to critical acclaim from both stakeholders, advertisers and customers. New DSF member, Esprit Digital, was selected to provide a full digital solution to Elan Media in the Mall of Qatar. This project was completed in partnership with local integrator AVT Audio Visual Technology in Doha. […]

digitalsignagefederation.org
Thu, Jul 6, 2017 at 7:00 AM

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OUTFRONT Media acquires digital billboards in Boston DMA in exchange for static billboards in four non-metro market clusters (PRNewswire)

The acquired assets include 16 digital billboard displays, including two displays in-development, and two static billboard displays contiguous with the Company's existing portfolio surrounding the city of Boston. The divested assets include several hundred static displays in predominantly non-metro areas of Wisconsin, Missouri, Illinois, Tennessee and South Carolina. […]

prnewswire.com
Thu, Jul 6, 2017 at 5:55 AM

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Digital menu boards proliferate beyond QSR and fast casual markets (Printing News)

“We are also seeing more and more convenience stores and grocery stores use digital signage for menu boards as they create more ‘lifestyle’ amenities for customers to encourage increased dwell time, such as for in-store bars and dining areas,” said Richard Ventura, vice president of business development & solutions, NEC Display Solutions of America. […]

printingnews.com
Wed, Jul 5, 2017 at 8:33 PM

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“We Are In The Midst Of A Renaissance In OOH”: OMA Boss Charmaine Moldrich (BandT)

"Digital is certainly revitalising our channel, as is our audience growth and engagement. “We know OOH is a significant media channel in the mix, delivering ROI and improving ROI for other media channels. OOH’s continued revenue growth reinforces these facts and proves advertisers trust OOH and what it can deliver. […]

bandt.com.au
Wed, Jul 5, 2017 at 8:05 PM

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How train operators can use DOOH advertising to generate non-farebox revenue (European Railway Review)

Research by KBH reveals there is opportunity to unlock revenue from an emerging new shopper group – the commuting consumer. The research proved the ability of traditional on-train ad formats to command attention: a staggering 94% of this new shopper archetype notice on-train ads during their journey. […]

europeanrailwayreview.com
Wed, Jul 5, 2017 at 8:02 PM

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Digital out-of-home revisits advertising’s origins in new ways (Marketing Mag)

With real-time screens and live-data feeds, DOOH takes all the factors of context and place to cater to public interest: this maximises engagement and improves the overall advertising experience. It also allows for unprecedented innovation and breakout creative campaigns. […]

marketingmag.com.au
Wed, Jul 5, 2017 at 7:47 PM

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Out-of-Home Advertising Enters a New Era for Restaurants (QSR Mag)

Enhanced targeting and measurement capabilities are changing the way quick-service restaurants engage customers. Beyond reaching hungry customers right before the exit for your quick-service franchise, it was hard for quick-service owners to see a direct, measurable link between ad spend and sales. […]

qsrmagazine.com
Wed, Jul 5, 2017 at 7:39 PM

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