16:9: InfoComm 2017 – Sixteen:Nine v. DailyDOOH Video
Here’s my chat with Adrian from DailyDOOH, at the NEC stand last week in Orlando. […]
sixteen-nine.net
Mon, Jun 19, 2017 at 8:21 AM
Mon, Jun 19, 2017 at 8:21 AM
Here’s my chat with Adrian from DailyDOOH, at the NEC stand last week in Orlando. […]
United Airlines has a data-driven digital OOH campaign going on New York taxicab toppers that’s designed to dispel the myth that taking a cab from the city to JFK, to fly out of there, is faster than traveling to Newark Airport (which has the airport code EWR). […]
My aching feet and back have returned from Orlando, and I am starting to thaw out from the high-performing air conditioning units at the convention center. You know things are weird when you’re doing conference sessions in hot, muggy Orlando and women are putting on sweaters. […]
My time on the floor was pretty finite on Day 2, but here some quick impressions … Panasonic now has a projection mapping software tool aimed at the sports market, going after Christie and its Mystique software, which makes projection mapping possible on the competition surfaces of, for example, an NBA or NHL arena. […]
Dallas-based Ultravision designed, engineered and installed the most LED displays in New York's Times Square, and the largest LED Display in Europe. […]
“It is a film that you attach to existing glass,” says Gary Wicka, Head of Marketing for LG Electronics USA Business Solutions. “Think of going to a retailer – all of that glass can instantly become signage. If you go to an airport, you think of all of the massive windows – all of that glass that they’ve got throughout a transportation hub. […]
Ventura also recommends that for an interactive solution to be successful, it needs to solve a certain problem or need. "For example, this could be interactive wayfinding kiosks or even interactive video walls in a museum. Other examples include augmented reality interactive video walls where customers interact from a mobile device," Ventura said. […]
The city makes almost $4 million per year from fees charged to outdoor advertising companies such as Clear Channel, Outfront Media and Wagner that earn billions from businesses seeking to get their messages and products in front of consumers. […]
In rough numbers, Hickman estimated that the number of billboards on North Carolina highways has declined over the past 30 years from about 10,000 to somewhere between 7,500 and 7,600 today. […]
Marrying digital with the outdoor display infrastructure is just one example of how advertisers are pushing the pedal to the metal when it comes to brand messaging in outdoor. Be it life-size models of products that leap out of hoardings or photographs that light up when one comes close, the OOH segment is pushing the boundaries when it comes to communication. […]
Chinese display manufacturers make and market container ship-loads of TVs for the North American consumer market, but they haven’t really shown up in the commercial display market and digital signage. […]
It was readily apparent to just about anyone that the big InfoComm pro AV trade show down in Orlando this week would include a lot of exhibit hall real estate filled up by LED display manufacturers. But I’ve never seen as many of them as I saw here – not even at the version of InfoComm staged right in China. […]
By William Eccleshare, Chairman & CEO of Clear Channel International – one of the world’s largest out-of-home media companies. When Theresa May called a snap election on 18th April, the public weren’t the only ones surprised by the announcement. […]
Sony has become the first B2B manufacturer to move completely to 4K with the introduction of a new line-up of nine 4K HDR BRAVIA professional displays replacing the now discontinued full HD models. Where previously price has been a barrier to moving to 4K, Sony has claimed it is delivering all its new XE8 models at the same price as the discontinued full HD models. […]
After several high-profile hacking incidents recently in the headlines, the question everyone is asking is, “Is DOOH secure?” Why are digital billboards at risk from hackers? Digital billboards are strategically placed to ensure high visibility in busy locations. […]