Editors’ Picks

Automated OOH buying platform AdQuick launches its own DOOH advertising campaign (Billboard Insider)

AdQuick is a technology that allows OOH media owners to operate their plants in more modern, efficient ways. We’ve added features like embeddable, interactive maps, digital invoice creation and signing, fast and dynamic RFP technology, lead generation for local businesses and capturing drone footage for our vendor partners — all for no cost! […]

billboardinsider.com
Fri, Aug 4, 2017 at 6:34 PM

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3 keys to a successful LED installation (DSToday)

Indoor retailers, entertainment venues, corporate facilities and other businesses constantly evaluate new approaches to stand out within crowded marketplaces. In turn, many are adopting more powerful signage as a go-to upgrade. Across the marketplace, LED displays in particular have emerged as a one-stop source for customer engagement. […]

digitalsignagetoday.com
Fri, Aug 4, 2017 at 4:42 PM

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16:9: New VW Concept Dealership In UK uses digital signage to save floor space

Auto dealerships in larger urban centres are getting necessarily smaller – a simple function of saving on the high cost pf premium retail space. The new Volkswagen store in The Bullring shopping centre in Birmingham, UK is not a whole bunch bigger than a clothing retailer – relying heavily on technology to tell the brand story and help potential buyers make decisions. […]

sixteen-nine.net
Fri, Aug 4, 2017 at 4:26 PM

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Supreme Court restricts OOH billboards in Delhi (Economic Times)

The Supreme Court today accepted the environment pollution authority's new outdoor advertisement policy aimed at curbing illegal hoardings and giving Delhi an aesthetic look while ensuring the safety of road commuters. […]

brandequity.economictimes.indiatimes.com
Fri, Aug 4, 2017 at 5:57 AM

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Clear Channel UK adds inventory to its automated OOH buying system Ad Platform (Clear Channel)

The first phase of Clear Channel’s Ad Platform – Out of Home’s first automated buying system to be launched by a UK media owner – has achieved revenue expectations. Clear Channel has now announced expanded functionality, based on user feedback, and will continue to develop the tool in partnership with customers. […]

Thu, Aug 3, 2017 at 5:52 PM

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The most powerful screen: TV or Outdoor? (Mumbrella)

The following debate from the Mumbrella360 conference pitches Australian media veteran and chairman of FreeTV Harold Mitchell against his long term adversary, QMS Media’s director Anne Parsons. Both speakers offer their own perspective on where screen power now lies, and argue whether television or digital out-of-home is more powerful. […]

mumbrella.com.au
Thu, Aug 3, 2017 at 5:44 PM

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CNBC: Clear Channel Outdoor reports 2Q loss

Clear Channel Outdoor Holdings Inc. (CCO) on Thursday posted revenue of $672.3 million and a loss of $4.8 million in its second quarter. The San Antonio-based company said it had a loss of 1 cent per share. […]

Thu, Aug 3, 2017 at 5:37 PM

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Case Study: Digital signage boosts business at Tossed chain in UK (AVInteractive)

Digital screens are used in store windows to display promotional graphics and menus. LG webOS screens are being used and sizes range from 32in to 65in used in portrait and landscape. The 65in portrait screens are used in-window for advertisements and promotions to capture customers’ attention with dynamic content and videos. […]

avinteractive.com
Thu, Aug 3, 2017 at 4:50 PM

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When deals and specials don’t drive sales – use digital signage kiosks (ARLnow)

In addition to improving the customer experience, digital kiosks also improve efficiency and reduce overall operating costs. They eliminate the cost of printing static signs, allow brands to instantly update their messages for real-time interaction with their customers, and add visual appeal to a venue or building. […]

arlnow.com
Thu, Aug 3, 2017 at 4:42 PM

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Waiting room DOOH network PatientPoint acquires the Patient Education Network (PRNewswire)

The acquisition further solidifies the company's point-of-care leadership in oncology practices and positions it to more than double the size of its oncology network by the end of 2018. […]

prnewswire.com
Thu, Aug 3, 2017 at 4:38 PM

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16:9: Dutch Lingerie Retailer Offers Sensory Experience In Flagships

Scala has circulated a good case study about the work it has been doing with systems integrator partner DOBIT for the European lingerie retailer  Hunkemo?ller, particularly in flagship high street stores like the one in the video. […]

sixteen-nine.net
Thu, Aug 3, 2017 at 8:51 AM

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How to create an effective OOH campaign: 4 top tips (Business2Community)

1. Use the data available to you to establish a strategy. 2. […]

business2community.com
Thu, Aug 3, 2017 at 7:07 AM

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The effect of store closings on the digital signage industry (DSConnection)

While a shrinking retail customer base is not helpful, I do not think that this will negatively impact the industry for two major reasons: Digital screens are sold into a lot of environments beyond what might be considered traditional retail, i.e., hospitality, banks, QSR and transportation to name a few. […]

digitalsignagepulse.com
Thu, Aug 3, 2017 at 5:54 AM

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Mobile-location data turns out-of-home billboards into ‘digital channel’ (Martech Today)

Clear Channel-Cuebiq partnership used mobile location data to show 264 percent lift in gym visits from OOH campaign. Traditional billboard ad exposures can now be tracked into stores using mobile location, measuring their impact and comparing OOH to channels such as search, display, social and email. […]

martechtoday.com
Wed, Aug 2, 2017 at 8:10 PM

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16:9: Hacking Dangers In Digital Signage, with Gary Feather, CTO, NanoLumens

I’m changing up the podcast a little bit this week. I have my own rule that I want to talk to a bunch of other companies first before I talk to one a second time. I’ve also made this podcast about people and not issues. […]

sixteen-nine.net
Wed, Aug 2, 2017 at 7:14 PM

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