Let’s start with a simple assertion; billboard advertising remains an exceptionally effective way of targeting consumers in the modern age. This is borne out by numerous statistics, with an estimated 71% of customers thought to look at out-of-home (OOH) advertisements across both traditional and digital platforms. […]
The Bill includes restrictions on the content of ads and the advertising of alcohol in certain public places, such as public parks, public service vehicles, train or bus stations, and near schools. […]
The 7th international conference “Digital Signage – no alternative!” was held in Moscow on June 8, 2017 . This year, for the first time, the conference was organized in a new format, as part of the Russian Retail Week. […]
“Now, through our partnership with IHS, we are combining audience segments with our data on movement patterns in the physical world, which allows our geospatial technology to target campaigns in out-of-home and measure real-world attribution,” Michael Provenzano, CEO and co-founder of Vistar Media told Digital News Daily via email. […]
• Final monthly data from sector, Q2 revenue jumps 7% The out-of-home (OOH) industry has posted an increase of 7.0% on net media revenue year-on-year in the second quarter of 2017, posting $197.5 million, up from $184.6m for the second quarter in 2016. “We are in the midst of a renaissance in OOH. […]
The law, the Geolocation Privacy Protection Act (HB3449), was passed in both houses of the state legislature last week. It’s now on the desk of Governor Bruce Rauner, ready to be signed into law. The bill will make it illegal for a company to track a person’s geolocation without first getting permission. […]
A recent trend among a number of platform companies and location marketing specialists involves a guarantee for performance of whether their ads achieved their aims for brick-and-mortar visitation. […]
Charlotte Tilbury Beauty has launched a dynamic, digital OOH campaign featuring user-generated content and a weather-triggered activation to launch their new #GLOWMO collection. […]
The newest generation of the all-in-one displays a fully legitimate alternative to using separate PCs or media players for digital signage projects. The fifth generation of Samsung Smart Signage has the most powerful System-on-Chip (SoC) media processors to date, and runs on the Linux-based operating system, Tizen 3.0. […]
Vistar Media has launched a new way for automotive marketers to extend reach to in-market audiences and measure out-of-home media effectiveness. Before today, auto manufacturers and their agencies had no way to effectively combine offline and online data sets to understand where and when to place a media buy to reach the highest density of potential customers on-the-go. […]
If the key decision maker doesn't see the value, you won't see any digital signage. The question is, "Are you answering the questions that your CEO is asking?" Convincing the boss to commit to a digital signage project requires tact. […]
The Middle East’s largest shopping centre digital installation programme goes live to critical acclaim from both stakeholders, advertisers and customers. New DSF member, Esprit Digital, was selected to provide a full digital solution to Elan Media in the Mall of Qatar. This project was completed in partnership with local integrator AVT Audio Visual Technology in Doha. […]
The acquired assets include 16 digital billboard displays, including two displays in-development, and two static billboard displays contiguous with the Company's existing portfolio surrounding the city of Boston. The divested assets include several hundred static displays in predominantly non-metro areas of Wisconsin, Missouri, Illinois, Tennessee and South Carolina. […]
“We are also seeing more and more convenience stores and grocery stores use digital signage for menu boards as they create more ‘lifestyle’ amenities for customers to encourage increased dwell time, such as for in-store bars and dining areas,” said Richard Ventura, vice president of business development & solutions, NEC Display Solutions of America. […]
"Digital is certainly revitalising our channel, as is our audience growth and engagement. “We know OOH is a significant media channel in the mix, delivering ROI and improving ROI for other media channels. OOH’s continued revenue growth reinforces these facts and proves advertisers trust OOH and what it can deliver. […]