Editors’ Picks

The Drum: Primesight retains lucrative £125m Network Rail outdoor advertising contract

Outdoor advertising firm Primesight has retained one of the UK’s biggest outdoor contracts with Network Rail, which will see it maintain and operate more than 2,000 billboards. Following a competitive pitch, the company announced it will build 20 new digital billboards across the network by 2018, including at Vauxhall and London Bridge. […]

thedrum.com
Tue, Jul 11, 2017 at 4:27 PM

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Almost two-thirds of all consumer purchases are made in the same half-hour as exposure to OOH advertising (OMAC)

An analysis of 20 product categories measured in the study revealed that OOH has significant reach among consumers considering or making a purchase. 70% of cosmetic purchases are made in the same half-hour as exposure to OOH. 63% of beauty and personal grooming purchases are made in the same half-hour as exposure to OOH. […]

omaccanada.ca
Tue, Jul 11, 2017 at 12:50 AM

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Media owners need to standardise formats if digital OOH is to achieve its full potential (Mediatel)

For the last 12+ years dozens of different DOOH media owners have been installing thousands of different screens, all in different sizes, aspect ratios, and ad lengths and all requiring slightly different copy specifications. […]

mediatel.co.uk
Mon, Jul 10, 2017 at 6:14 PM

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South Africa: Millennials are forcing change in retail digital technology (Media Update)

South Africa’s retailers were eager to try new technologies and push the boundaries of digital signage in the early days. In the last five years, the industry has continued to evolve, with momentum pushing industry leaders from installers of LCD screens to digital signage strategists. […]

mediaupdate.co.za
Mon, Jul 10, 2017 at 5:57 PM

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Recap of Digital Signage Summit Europe: retail applications and tech advances (Installation-International)

The retail sector continues to be a fast-developing area for digital signage – and was the focus of many of the presentations at the Digital Signage Summit Europe, held in Munich on 5-6 July. […]

Mon, Jul 10, 2017 at 5:52 PM

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DOOH media owner Ocean has launched 8th annual competition for creative DOOH ideas (DSToday)

The competition is designed to find companies that use innovative technology for their campaigns, according to a press release. The company will judge submissions for charities, brands, agencies and the creative community. Winners will receive a share of a $839,510.75 prize, and they will have a chance to showcase their creative concepts at Ocean's DOOH locations in the U.K. […]

digitalsignagetoday.com
Mon, Jul 10, 2017 at 4:43 PM

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Mobile Programmatic Platform Ubimo Joins Digital Place Based Advertising Association

"We are eager to immerse ourselves in the DOOH space since there is such great synergy there with mobile. Joining DPAA will provide us access to the best practices and contacts to empower agencies, publishers and brands with a single platform to help outsmart their competitors by harnessing Ubimo’s location intelligence. […]

dp-aa.org
Mon, Jul 10, 2017 at 4:40 PM

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A checklist to ensure smooth digital signage installation (DSConnection)

There are often smaller details that go unknown, and they always have a tremendous impact on success. A good checklist will continue to grow as you take the learnings from past projects and apply them to the next. […]

digitalsignageconnection.com
Mon, Jul 10, 2017 at 7:05 AM

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JCDecaux wins the 10 year exclusive advertising concession for the São Paulo Guarulhos International Airport

As of 11 July, JCDecaux will be responsible for advertising operations in three terminals as well as the approach roads to the airport in the economic capital city of Brazil, with a population of 20 million. […]

globenewswire.com
Mon, Jul 10, 2017 at 7:00 AM

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Inaugural Chengdu InfoComm China Launches in September 2018

The Chengdu edition of China’s leading Pro-AV and Experiential Communication Technologies show taps into the burgeoning Western China and Belt & Road Initiative (BRI) markets (Chengdu, China. […]

asiatoday.com
Mon, Jul 10, 2017 at 5:53 AM

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Is digital signage the secret sauce for restaurant experiences? (DSToday)

Successful restaurants recognize that the path to their customers' stomachs begins in their minds. They need to grab a customer's attention and craft a memorable experience in order to trigger repeat visits. Digital signage is one way to accomplish that, said Grant Gustke, regional vice president of The Howard Company. […]

digitalsignagetoday.com
Sun, Jul 9, 2017 at 6:34 PM

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How Heroku apps and APIs modernize Clear Channel Outdoor (Heroku)

Aligning the physical world of billboards with today’s digital advertising models What’s behind the billboard that you drive past every day? Traditionally, the lifecycle of an outdoor ad unit is heavily dependent upon a series of manual and paper-based processes. […]

heroku.com
Sun, Jul 9, 2017 at 6:32 PM

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Early results from Toyota’s OOH campaign pilot measured by Vistar show a 12% lift in vehicle purchases (Marketing Dive)

Vistar Media and Toyota piloted a measurement solution which combines offline and online data to measure ROI on out-of-home spending. […]

marketingdive.com
Sun, Jul 9, 2017 at 6:28 PM

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The new digital signage market insights (David Weinfeld)

In 10 years, the digital signage and DOOH industries have changed a lot. Not all of the companies that I used to write about have survived. How many of you remember names like SeeSaw Networks, Indoor Direct, TargetCast, BarFly, Digital Display Networks or Wireless Ronin? […]

Sun, Jul 9, 2017 at 6:15 PM

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OAAA: How Advertisers Use OOH to Tackle Consumption in the Millennial Era

Whether we’re seeing new trending colors (millennial pink, anyone?), denim jean styles or even the ways consumers shop, we can all agree a lot has changed in the 21st century. One could recall the early 2000s, when “hanging at the mall” was all the rage. […]

thoughtleadership.oaaa.org
Fri, Jul 7, 2017 at 11:45 AM

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