Diageo continues its summer campaign for Smirnoff Cider with the launch of new dynamic digital OOH that activates when the outside temperature reaches 19 degrees. […]
"With the new capabilities of this technology, combined with more affordability, we're seeing more quick service and fast casual restaurants go digital. […]
Here are just a few back to school templates for digital signage that you can incorporate into your school: Instead of the tired, old “Welcome Back” sign, why not incorporate pictures from the previous school year? Kids will be delighted to see themselves and their friends on the screen, and it will be a great reminder of the activities they enjoyed last year. […]
This is the duty free at Auckland, NZ’s international airport – one of a pair of The Loop shops at the terminal equipped with some 70 screens. The system was put in by NZ-based solutions provider Hydro Media, which first did 40 digital screens into The Loop’s refurbished arrivals store last year. […]
This is the best video I’ve found to date about that robotic LED board in Times Square. Depending on your musical tastes, you may want to mute this one. The video is by Hong Kong-based Radius Displays, which appears to be the company behind the overall project and the robotic LED set-up the company says is patented. […]
The giant LED towers in Chicago’s Millennium Park have had an upgrade, replacing the original LED set-up with newer display tech, while retaining the integrity of the iconic public art piece. […]
OOH 3.0 isn’t fit for purpose yet and the rate / scope of development is not keeping pace with the car industry. However, a great deal could be achieved by 2020 if the OOH came together to get its house in order. What needs to change? […]
Two of Toshiba’s North American business units have announced a pair of smartphone-sized and shaped mini PCs that have that solutions looking for problems air to them. Toshiba’s Client Solutions Division and Toshiba Client Solutions Canada Ltd have released the dynaEdge Mobile Mini PC DE-100 and dynaEdge with Intel Unite solution. The former has an MSRP of $620 and the latter $880. […]
The journey of LED display cabinets from Brookings, South Dakota, to London’s iconic Piccadilly Lights location is complete. The new massive, curved 4K LED display has been put into place on the building side in London’s Piccadilly Circus. This final cabinet was put in place last week completing the physical installation that has been underway all summer. […]
Tim Bleakley, CEO, Ocean Outdoor, talks about the Group’s pioneering DOOH media initiatives and investments, and what it took to develop super-premium, iconic media sites. […]
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A DPAA-sponsored feature. For the OOH industry, our platform offers media owners a more granular understanding of the people exposed to their properties by amassing demographic, behavioral and geographical signals. Our audience extension tools match OOH billboard locations to exposed mobile devices. […]
Health care facilities can be mystifying and unpredictable. Digital signage within the health care sector is a critical tool to drive the improvement of the patient, visitor and staff experience. […]
Once Facebook and Google begin to compete for outdoor budgets, it is likely they will cannibalise dollars once dominated by APN Outdoor, Ooh!Media, JCDecaux and other outdoor vendors - and our government is doing nothing to “liberate” these companies. […]
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