Elements like (but not limited to) proximity, alignment, repetition, scale/proportion, contrast, color, and space all serve to enhance visual design and create a desired effect. Finding a balance where basic design principles complement without overshadowing content is the name of the game. […]
OOH is that it’s such a changing and undervalued medium. If your brand is on a tight budget, this may not be the best medium for you. However, if you have a little bit more flexibility with your budget, it can really provide an interesting opportunity to blur the lines of the Omni-channel experience. […]
A project doesn’t need to be big and expensive to be well done and effective. Here’s a simple but well executed tourism application that adds digital to an attractions brochure rack. The borough of Pendle in the UK created a visitor information point in the café area of retailer Boundary Mill’s flagship store outlet, based in Colne, Lancashire. […]
Designed, manufactured and constructed by Elonex, StarLights consists of two super-size LED HDR (High Dynamic Range) advertising screens. The screens are positioned to face high volume traffic travelling both north and south at the iconic Spaghetti Junction location, the main route to and from Birmingham city centre and gateway to the entire UK motorway network. […]
It is predicted that in the next 12 to 18 months there will be more advancements made in hardware beyond individual phones that will power AR into retail with digital signage and experiences. […]
Search will continue to eclipse all ad formats, holding the largest share of location-targeted ad spend over the next five years, says BIA/Kelsey. […]
Get to Know Your Customer. Using a variety of Retail Analytics tools such as Zonal Tracking, retailers can determine which areas within the store are of most interest to customers, where they are spending their time and what products they’re most interested in. […]
LED prices have come down and warranties are getting longer. I wonder that the next generation holds. It seems like we are in the midst of a golden era of Outdoor health and prosperity. […]
On May 19, 2017, Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched a groundbreaking OOH campaign driven by user generated content and featuring a range of animals at risk shared via the hashtag #SaveTogether. […]
Radio and out-of-home (OOH) advertising saw overall ad investment shrink modestly—down 0.1% and 0.6%, respectively. But digital ad spending on radio rose 8.1% and jumped 27.6% for OOH. […]
High impact, out-of-home advertising remains a major tool for driving brand awareness or delivering a revised brand image. Real-time data can now be used for smart scheduling, based on weather or daypart, while anticipation can be built for launches and events such as fashion shows with live countdowns and reporting. […]
To help us make sense of this rapid shift and consider its effects on the OOH advertising space, I’ve outlined a few hypotheses that come to mind: IRL to URL: There is growing fluidity between online and offline communications. […]
Outdoor is fascinating because the entire industry is becoming increasingly modernised to answer these questions. It's expected to tip over the 50% installations being digital before the end of the year. […]
Adtower Digital Media has teamed up with Canadian company BroadSign in a deal which will allow it enhance its digital out of home platform with the introduction of automated digital signage content management system. Headquartered in Montreal, BroadSign provides a secure, cloud-based platform designed to automate the digital signage content management workflow. […]
Why Bother with Social Media? If you have to ask, you’re way behind. Until the advent of affordable digital signage solutions, customers were previously relegated to social media engagement on laptops and mobile devices. […]