Scala has circulated a good case study about the work it has been doing with systems integrator partner DOBIT for the European lingerie retailer Hunkemo?ller, particularly in flagship high street stores like the one in the video. […]
1. Use the data available to you to establish a strategy. 2. […]
While a shrinking retail customer base is not helpful, I do not think that this will negatively impact the industry for two major reasons: Digital screens are sold into a lot of environments beyond what might be considered traditional retail, i.e., hospitality, banks, QSR and transportation to name a few. […]
Clear Channel-Cuebiq partnership used mobile location data to show 264 percent lift in gym visits from OOH campaign. Traditional billboard ad exposures can now be tracked into stores using mobile location, measuring their impact and comparing OOH to channels such as search, display, social and email. […]
I’m changing up the podcast a little bit this week. I have my own rule that I want to talk to a bunch of other companies first before I talk to one a second time. I’ve also made this podcast about people and not issues. […]
The geo- and psychographic targeting benefits that out of home provides are a natural conduit to facilitate the new conversation that marketers have with their consumers. Out of home advertising has the ability to reach and influence all economic sectors of the market, in the right place and right time. […]
APN Outdoor has confirmed its CEO Richard Herring will depart the company in September. News of his retirement was first revealed by The Australian. The move comes just a few months after APN Outdoor and Ooh!Media’s failed merger, which, had it been successful, would’ve meant the stepping down of Herring as CEO and would've see Ooh!’s Brendon Cook become CEO of the joint company. […]
Political messaging in OOH is often provocative, but how has the role of OOH in the political media-mix evolved? […]
The July 31, 2017 OAAA Outlook has a fascinating slide comparing US out of home revenue growth with other forms of media. US out of home revenues are projected to decline from 3% growth in 2016 to 1.9% growth in 2017. Slowing growth is nothing to get excited about but but all the other forms of traditional media (TV, Radio, Newspaper and Magazine) are projected to shrink. […]
I have mixed feelings about this new “megaboard” video wall at the security clearance area at Vienna, Austria’s international airport. On the plus side, it’s pretty damn clever to turn the facade for the screening area into an out of home advertising opportunity. […]
The massive Dubai Mall in guess where has just turned on a new OLED video wall that breaks a bunch of records for sheer scale. It is 50 meters wide by 14 meters tall, fronting the aquarium attraction in the mall. The digital canvas is 1.7 billion pixels. […]
This is an experiential marketing deployment by MVP Interactive at the Comic-con convention this past weekend in San Diego, built for Audible to showcase the release of an X-Files audio series, Cold Case. […]
Swastikas and far-right images were displayed on the Queen Street screen on Tuesday night after a hacker gained control and selected what was shown. Writing in an anonymous online post, the hacker claimed there was a security vulnerability with the screens. BlowUP media, which controls the billboard, has been contacted for comment. […]
Content is a factor, of course, but’s generally kind of amazing how good a 10mm pitch outdoor LED sign can look these days. This is an upgraded LED board that replaced an older digital display used by Aeropostale to advertise its brand outside a Times Square retail store. The new one is for LINE FRIENDS, an Asian retailer built around sticker characters. […]
Out of home experts spend a lot of time discussing and plotting the various paths that a target demographic will travel from the time they leave their home, to the time they return. […]