Stephanie Gutnik of BroadSign gives a tour of the company's booth and its products on display at Digital Signage Expo 2017 in Las Vegas. […]
Baton Rouge-based Lamar Advertising Co. has acquired Steen Outdoor Advertising, a move that extends Lamar's reach in Philadelphia and the surrounding region. "The addition of the Steen inventory immediately makes us a major player in the nation's fourth-largest media market," said Lamar Chief Executive Sean Reilly. […]
Courthouses are built on communication, efficiency, and professionalism—making them ideal candidates for digital signage integration. And while quantifying the real ROI of digital courtroom signage is a bit different than for customer-facing signage applications, it’s no less effective at supporting the visitor experience. […]
Organic revenues adjusted for acquisitions increased by 3% to $396 million in the second quarter due to increased transit revenues. Transit revenues were up 9%. The company’s billboard revenues increased by only 0.2% in the quarter as increased revenues from digital conversions and condemnations were offset by a decrease in revenue per display and lower national advertising. […]
Consolidated revenue declined 5.1% to $672 million during the second quarter due to assets sales. Consolidated organic revenues grew 2.3% for $687 million for the second quarter of 2017 after adjusting for foreign exchange and asset sales. Organic revenue growth was entirely due to international operations. […]
AdQuick is a technology that allows OOH media owners to operate their plants in more modern, efficient ways. We’ve added features like embeddable, interactive maps, digital invoice creation and signing, fast and dynamic RFP technology, lead generation for local businesses and capturing drone footage for our vendor partners — all for no cost! […]
Indoor retailers, entertainment venues, corporate facilities and other businesses constantly evaluate new approaches to stand out within crowded marketplaces. In turn, many are adopting more powerful signage as a go-to upgrade. Across the marketplace, LED displays in particular have emerged as a one-stop source for customer engagement. […]
Auto dealerships in larger urban centres are getting necessarily smaller – a simple function of saving on the high cost pf premium retail space. The new Volkswagen store in The Bullring shopping centre in Birmingham, UK is not a whole bunch bigger than a clothing retailer – relying heavily on technology to tell the brand story and help potential buyers make decisions. […]
The Supreme Court today accepted the environment pollution authority's new outdoor advertisement policy aimed at curbing illegal hoardings and giving Delhi an aesthetic look while ensuring the safety of road commuters. […]
The first phase of Clear Channel’s Ad Platform – Out of Home’s first automated buying system to be launched by a UK media owner – has achieved revenue expectations. Clear Channel has now announced expanded functionality, based on user feedback, and will continue to develop the tool in partnership with customers. […]
The following debate from the Mumbrella360 conference pitches Australian media veteran and chairman of FreeTV Harold Mitchell against his long term adversary, QMS Media’s director Anne Parsons. Both speakers offer their own perspective on where screen power now lies, and argue whether television or digital out-of-home is more powerful. […]
Clear Channel Outdoor Holdings Inc. (CCO) on Thursday posted revenue of $672.3 million and a loss of $4.8 million in its second quarter. The San Antonio-based company said it had a loss of 1 cent per share. […]
Digital screens are used in store windows to display promotional graphics and menus. LG webOS screens are being used and sizes range from 32in to 65in used in portrait and landscape. The 65in portrait screens are used in-window for advertisements and promotions to capture customers’ attention with dynamic content and videos. […]
In addition to improving the customer experience, digital kiosks also improve efficiency and reduce overall operating costs. They eliminate the cost of printing static signs, allow brands to instantly update their messages for real-time interaction with their customers, and add visual appeal to a venue or building. […]
The acquisition further solidifies the company's point-of-care leadership in oncology practices and positions it to more than double the size of its oncology network by the end of 2018. […]