Digital billboards in Houston held up well during Hurricane Harvey. Clear Channel Outdoor kept all their displays on during the hurricane to provide PSA messaging. Several operators had to deal with power outages but the digital billboards were incredibly resilient. […]
In the past, digital signage was mainly for big deployments, but now even small businesses can jump on board. Innovative formats such as interactive displays, outdoor menu boards, curved displays and others are also continuing to take off in the market. Trends are a moving target, especially in a technology industry, so it's important to regularly get some perspective from companies in the field. […]
One of the larger and more well-established digital OOH networks in the U.S. has a new CEO for the first time – with Sean McCaffrey taking over Gas Station TV from CEO and co-founder David Leider. The company’s press release today says Leider is leaving after 12 years to start a new venture (no details provided on the nature of it). […]
OAAA’s fall calendar is loaded with new benefits to help you sell, manage, and promote OOH advertising. […]
Self-service ordering stations on touch-driven displays are getting mainstreamed by giant QSRs like McDonald’s, but a Chinese company tied in with KFC is taking the tech a step further by building facial recognition and payments into the screens. […]
New technology, capable of identifying who is looking, is bringing about a renaissance for out-of-home (OOH) advertising, as the industry shows early signs of an uptake in M&A activity. […]
Dutch railway company NS has admitted to allowing advertisers to use digital billboards fitted with cameras to monitor travellers’ attention to the boards, NOS reports. The admission came after indignant social media users complained about a ‘smart’ billboard on Amersfoort central station. […]
It looks like there’s something fishy going on with the placement of transit shelters, or maybe it’s just incompetence. But somebody has a lot of explaining to do, and it isn’t the TTC. […]
It really isn’t uncommon for us to gain a new customer because a big installation has gone wrong and fails to run reliably, or worse, the cursed Windows error message! Of course, the ideal client is one that understands where they need help and spends the time to learn what they need to know before they try to specify and install a digital signage system. […]
Digital signage is ultimately pointless if those viewing it cannot take immediate action. It’s vital that customers feel compelled to act on the messaging displayed on the signs and an effective way to do this is by being able to segment content. […]
As seen on Linkedin This is a nice temporary installation in a high street window, in central London, using a one metre tall by seven metres wide fine pitch LED wall to highlight the launch of a new boot by Clarks Shoes. […]
The updated data reaffirms OOH’s key role within the media mix. By using OOH, the increase in the average number of *very large business effects went up from 14% in the 1998-2012 sample to 27% in the 2014-2016 sample. The effects of adding Digital Out-of-Home (DOOH) were even more pronounced, moving from a 15% increase to 37%. […]
Using ‘oOh! Insight powered by Quantium’, Cadbury Favourites will be able to more effectively target those identified, based on transactional behaviour, as having a greater propensity to purchase for social occasions. This optimised approach means the campaign will now reach more than 15 per cent more of this valuable audience than would traditionally have been possible. […]
A 16-strong panel will select the best digital OOH ideas for campaigns that Ocean can bring to life on its screens in the UK or via The Alliance network in Madrid, New York and the Far East (Hong Kong). […]
The key to good poster advertising is simplicity and landing an idea quickly as possible. That has always been the case, and remains true for digital OOH. Digital posters are often used to carry too much information. […]