It really isn’t uncommon for us to gain a new customer because a big installation has gone wrong and fails to run reliably, or worse, the cursed Windows error message! Of course, the ideal client is one that understands where they need help and spends the time to learn what they need to know before they try to specify and install a digital signage system. […]
Digital signage is ultimately pointless if those viewing it cannot take immediate action. It’s vital that customers feel compelled to act on the messaging displayed on the signs and an effective way to do this is by being able to segment content. […]
As seen on Linkedin This is a nice temporary installation in a high street window, in central London, using a one metre tall by seven metres wide fine pitch LED wall to highlight the launch of a new boot by Clarks Shoes. […]
The updated data reaffirms OOH’s key role within the media mix. By using OOH, the increase in the average number of *very large business effects went up from 14% in the 1998-2012 sample to 27% in the 2014-2016 sample. The effects of adding Digital Out-of-Home (DOOH) were even more pronounced, moving from a 15% increase to 37%. […]
Using ‘oOh! Insight powered by Quantium’, Cadbury Favourites will be able to more effectively target those identified, based on transactional behaviour, as having a greater propensity to purchase for social occasions. This optimised approach means the campaign will now reach more than 15 per cent more of this valuable audience than would traditionally have been possible. […]
A 16-strong panel will select the best digital OOH ideas for campaigns that Ocean can bring to life on its screens in the UK or via The Alliance network in Madrid, New York and the Far East (Hong Kong). […]
The key to good poster advertising is simplicity and landing an idea quickly as possible. That has always been the case, and remains true for digital OOH. Digital posters are often used to carry too much information. […]
Here's the brief: Convince a former out-of-home media strategist to marry you. The execution? Splash your love across a New York Times front page, a Times Square billboard, LinkNYC kiosks and the side of a bus. […]
I like how fine pitch, flexible LED is making for some highly creative displays – like this giant head that opened its eyes last night at the Greater Columbus Convention Center, in Columbus, Ohio. The LED head electronics were manufactured by SNA Displays, and the structure and integration was by Design Communications Ltd. […]
Ads have always appeared on London buses and tube trains and it's an increasingly important source of income. MMM looks at digital's role in the ad mix. […]
Guest Post: Jeff Doud, MaxMedia Jeff Doud The bar is set so low. Everywhere you go, we are assaulted by clutter or what I would call “environmental hubbub.” Public spaces, retailers, malls, and lobbies often assume that their messaging or offers are the single most important component of their content strategy. […]
Retailers looking to purchase digital signage often worry that the 50-inch display won't be a match for the pocket-sized screens. One way integrators are addressing this issue is by adding mobile elements into digital signage. […]
A big buzzword, at the moment, is programmatic OOH and what that actually means. I feel like the market is a little bit confused about it. Everyone has their own definition and at MediaCom UK, we have a very clear vision of what it is. […]
Marketers need to be aware that targeting consumers who have not specifically downloaded a retailer app may annoy them or cause them to view the marketer's messaging as "spam" — even making them resort to ad blocking if the content seems depersonalized or otherwise uninteresting. And from a legal perspective, these campaigns need to be structured to stay in line with recent regulatory and self-regulatory guidance around the collection, use and maintenance of consumer data such as purchasing history, online activity, geolocation and demographic information — which in and of itself may pose logistical challenges when trying to win and keep consumers. […]
Fragmented inventory ownership and challenges in measurement made the out-of-home media (OOH) industry slower to adapt to programmatic buying. However, recent developments in OOH ad tech are changing that. […]