OOH excels in all things of paramount importance to brands: transparency, brand safety, measurement, and ROI. OOH can’t be fast forwarded or blocked, and there are no phantom bot clicks! OOH is well positioned to drive incremental search and tap into mobile campaign budgets. […]
Campaigns that use both social and OOH can see a 212% increase in reach. Social media can keep our eyes glued to a screen for hours — a digital out-of-home campaign that uses social content can keep more eyes glued on a billboard. Using a social feed to display content on your screens creates an opportunity for genuine interaction with your audience. […]
With funding from Goldman Sachs and Google’s parent, Chicago-based firm reported a $5.5 billion valuation. […]
Chicago-based Outcome Health is having a bit of a bad press day after the Wall Street Journal published this afternoon the results of a five-month look into the digital OOH media company, with the story suggesting the company misled the media value of its network to its core advertising clients. […]
HEROFi, a provider of patented marketing automation platform for retail, has joined DPAA, the global organization for everything digital out of home. […]
CCA has been the premiere display advertising provider for Sea-Tac since 2007 and was awarded the new 10-year contract via a competitive request for proposal process against other major competing outdoor (OOH) media companies. The new partnership went into effect August 1, 2017 with the new advertising program launching in 2018. […]
Did you know? Houston residents eat out more times a week than any other city in America? Houston has an underground tunnel system running 7 miles and linking 95 city blocks. […]
Using a digital signage network makes it easy to create an engaging environment through interactive features. Fun social media campaigns, creative mobile integration, and enticing touch screen activities are just a few examples of how cinemas can augment the movie-goer experience. […]
I don’t think I’ve seen anything quite like this – a store facade in a shopping mall that is all LED, front and sides. This is the new Superdry shop at London Heathrow terminal 3 – so it’s airport retail. Only information I have is that it opened in July and is “doing well,” reports TR Business. […]
With real-time data, digital out-of-home provides relevant and specific content to potential customers. Traditional static advertisements are usually geared towards one demographic. DOOH can offer different versions of a campaign in various locations based on audience, time of day, season, weather and more. […]
Supporting static digital, full motion video, and Branded Cities’ mobile and experiential engagement service Activate, the display offers a unique advertising opportunity and allows for creative flexibility. The new display reaches 146,000 daily Yonge-Dundas Square visitors and over 50 million annual mall visitors. […]
Programmatic media buying has worked best with highly standardized, virtually unlimited digital inventory with rich data. In contrast, OOH media is sold in a jumble of static and digital formats, with no real-time audience data. Wide differences in local market conditions mean that OOH is seldom bought in a single format or with an exclusive vendor, even for national campaigns. […]
T-Rex hasn’t filed any new lawsuits since July 2016. Insider hears that one or more of T-Rex’s patents is expiring in 2018. Maybe T-Rex isn’t suing because some patents are expiring or it is distracted by Broadsign’s counter-lawsuit or feels hampered by the Supreme Court’s curb on patent lawsuit venue shopping. […]
LED displays are moving forward at an accelerated rate as technology advances. These advancements are leading to increased reliability with decreased weight, as well as greater efficacy and an improved picture quality. The picture quality improvements in particular have transformed digital signage to the point where it now rivals the quality seen on the best LCD and OLED TVs. […]
The new generation of digital signage creates a platform known as Retail 4.0 and can streamline efficiency in the stockroom as well as the shop floor. Smartphones and even wearable devices can be used to access digital channels while the user prowls the malls or High Street shops. […]