Messaging works well when the viewers are stationary or moving slowly enough to take in the entire message. But, when the message audience is in motion, a new way of presenting messages and advertising is needed. Imagine for example, the viewers on a moving commuter train seeing images that move along with them at their pace. […]
By using mobile data, aggregated and anonymized from third-party providers, outdoor vendors can now advise brands on how to plan more efficiently and show attribution for their campaigns — a previous challenge. As DOOH continues to evolve, it’s able to deliver campaigns that are both contextually relevant and timely. […]
Here’s what happened inside the OOH industry as Hurricanes Harvey and Irma hit Texas and Florida. Reach. In 2005, Hurricane Katrina taught tough lessons to the Federal Emergency Management Agency (FEMA). […]
Security is a top ranked digital signage requirement. Given the public nature of digital signage networks, a few minutes of blank screens – or even worse, unapproved content – can cause quite the scandal. While you may take every precaution to ensure that your screens are running as expected, your network is only as strong as its weakest link. […]
Cars and outdoor advertising. The two have gone together ever since the first Model T rolled past the local market. But, as you know, we’ve come a long way since those simple times, and the automotive industry is evolving at a breakneck pace. […]
Executives at of DSW and Coca-Cola in particular emphasized location data’s ability to allow for greater personalization and context when communicating with their customers, while Microsoft and Verizon touted location insights as providing the connective tissue among a range of media channels as well as emerging technologies such as artificial intelligence/machine learning, voice-activation and Connected Intelligence, and smart homes/cars. […]
Vistar Media, a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns, today expanded its operations into Canada as the company builds its international footprint. […]
“Rubicon Project has been offering private marketplaces for display since 2012, followed quickly by mobile app, video and audio. We regard digital-out-of-home as a logical extension of that technology. We couldn’t be more excited to join DPAA to underscore that commitment. […]
Hivestack helps marketers target consumers based on where they are and places they’ve been. Hivestack consists of a platform and a demand facilitation strategy. Hivestack’s full ad tech stack platform includes an SSP for DOOH media owners, an ad exchange with APIs to monetize unsold inventory, a geotemporal DOOH ad server, and a DSP used by digital agencies to buy DOOH programmatically. […]
As part of the integration, Splash uses the Hivestack Exchange APIs to make ad requests from all unsold spots in a loop of a digital unit. If Hivestack has demand for the unit, it responds in realtime with a VAST file that envelopes the creative. […]
The French audience analytics software firm Quividi has added one of Shuttle’s small form factor PCs to the list of digital signage players compatible with its platform. Shuttle’s DH110 media player has been certified to run Quividi’s VidiReports software in a single screen/single camera mode, as well as in a dual screen/dual camera mode. […]
Pretty much every convenience store I’ve been in, for almost 20 years doing this stuff, has left me shrugging about their digital signage effort – but the program put in by a travel stop chain called Love’s is an exception. It looks really good. And smart. […]
Coke has been advertising in New York's Times Square for 97 years, but never as big—and bold—as it is now. Its new billboard, touted as the world's first 3-D robotic sign, will hover over the tourist mecca. Composed of more than 1,500 LED screens, its content is programmed by time of day. […]
In out-of-home, data enables buyers to better target the most appropriate audience, while sellers benefit from optimization of their media assets. So what's the difference between 1st, 2nd and 3rd part data? First-party data-- the most valuable among marketers. […]
After nearly nine months of renovation, London's famous Piccadilly lights will soon be switched back on with a new-look digital screen that updates its mosaic appearance. […]