Editors’ Picks

Independent billboard owners: How to negotiate with a potential private investor (Billboard Insider)

Craig Berry of Stark Capital offers 8 tips for independent operators to consider when negotiating and structuring equity transactions. #1 Secure a commitment first before you draw the capital. If the objective is to use funds for future unidentified acquisitions, have the equity investor commit to an investment without actually calling all of the capital in. […]

billboardinsider.com
Tue, Jan 30 at 4:30 PM

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Impressions And Lotsa Pix From Last Night’s Industry Mixer In Barcelona (16:9)

The 2024 digital signage industry mixer went off nicely last night in Barcelona – with a packed house and, finally, a tech-driven check-in process. ... […]

sixteen-nine.net
Tue, Jan 30 at 3:17 AM

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Winners And High Commendations From Last Night’s Global Digital Signage Awards (16:9)

The winners and companies with entries that ALMOST won – getting High Commendations instead – were announced last night for the global Digital Signage ... […]

sixteen-nine.net
Tue, Jan 30 at 2:56 AM

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ISE 2024: LG unveils its SuperSign Cloud digital signage content management solution (CMS) (AVInteractive)

LG Business Cloud is compatible with a range of LG digital signage devices including microLED displays, commercial TVs, transparent OLED signage and LED displays. The platform includes the LG SuperSign Cloud digital signage content management solution (CMS) and LG Pro:Centric Cloud, the company’s hotel TV-focused CMS. […]

avinteractive.com
Mon, Jan 29 at 3:08 PM

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Sharp NEC to debut ‘zero-watt’ ePaper digital signage at ISE (AVInteractive)

Sharp NEC’s ePaper solution features 13″ and 25″ displays and offers novel energy-efficient digital signage tools for businesses. For the Japanese-based firm, advertisers can substitute paper posters with ePaper digital signage. This allows companies to use static images with continuously updated information at just a fraction of the power consumption of normal digital signage kiosks. […]

avinteractive.com
Mon, Jan 29 at 3:05 PM

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UK’s Mass Media Outdoor appoints DoohClick as its ad management platform partner

Mass Media has appointed DoohClick as its ad network management partner as the company embarks on an ambitious investment plan to scale its digital out of home (DOOH) portfolio across the UK. Since 2017, Mass Media has grown its network of static large format roadside billboards and retail screens to 72 high traffic locations across Kent, London and the South East, the Midlands and the North West. […]

doohclick.com · Promoted content
Mon, Jan 29 at 2:24 PM

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Hawaii’s ban on billboards may be partially lifted soon (Billboard Insider)

Hawaii has been a state with a ban on billboards, but proposed legislation to allow billboards and other large messaging signs in the New Aloha Stadium Entertainment District (NASED) passed first reading in the state Senate last Wednesday. Senate Bill 3197 would make NASED exempt from long-standing Hawaii state law that prohibits such in most cases. […]

billboardinsider.com
Mon, Jan 29 at 2:18 PM

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Common terms and conditions for OOH private equity transactions (Billboard Insider)

Craig Berry and Chris Stark, Stark Capital Solutions. The intent of this article is to outline regularly used terms and conditions often seen when negotiating a private equity transaction. Common Terms and Conditions: Investment Objective – Clearly outlines the purpose of the equity transaction (i.e. […]

billboardinsider.com
Mon, Jan 29 at 2:13 PM

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Case study: How pharmaceutical company Boehringer Ingelheim achieved a +254% lift in positive brand image with its programmatic DOOH campaign (Broadsign)

Kayla Caticchio. Boehringer Ingelheim, a leading global pharmaceutical company, wanted to boost awareness and sales for its new pet antiparasitic product under the Frontpro brand, Frontpro Antiparasitic. Looking to promote the product and drive in-store traffic to retail stockists, the brand launched a programmatic digital out-of-home (pDOOH) campaign across key cities in Spain. […]

broadsign.com · Promoted content
Mon, Jan 29 at 12:10 AM

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My first Consumer Electronics Show: EV’s, ePaper, terrible wayfinding (Digital Signage Today)

by Daniel Brown — Editor, Networld Media Group. I was blown away by the crowds at this year's show in Las Vegas, and I see a strong year coming for DOOH, smart homes/hybrid workplaces, and more. Travel. […]

digitalsignagetoday.com
Sun, Jan 28 at 4:50 PM

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Nick Coston’s recap of CES 2024

by Nick Coston. Best OOH Display at CES? Among flying cars, smart homes, big screens, see-through TVs, and conversational robots, a few OOH/DOOH-related products got my attention. […]

nickcoston.substack.com
Sun, Jan 28 at 4:36 PM

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How do you value your out-of-home company when you bring in an outside investor? (Billboard Insider)

Dave Westburg, Co-Publisher, Billboard Insider and Private Equity Investor. The answer depends on whether you are simply selling an existing share of the ownership to a third party or if you are raising new money to grow the company. […]

billboardinsider.com
Sun, Jan 28 at 4:35 PM

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AV+ Podcast: Sharp Shares Latest on Joint Venture with NEC, ISE 2024 (Commercial Integrator)

On This Episode of AV+ On this special edition of the AV+ podcast, host Dan Ferrisi, group editor, commercial and security, Emerald, talks with Todd Bouman, EVP, proAV display business, Sharp Imaging and Information Company of America. Together, they discuss the latest on the company’s Sharp/NEC joint venture and how the company has gained brand clarity under the Sharp name. […]

commercialintegrator.com
Fri, Jan 26 at 5:06 PM

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OOH ad sales tip: Resistance to change is a common trait among salespeople. How to overcome it (Billboard Insider)

Lisa & Dan Nausley. Salespeople often gravitate towards familiar behaviors and activities, avoiding discomfort even if it means sacrificing higher performance. However, true growth and elevated performance reside on the other side of comfort. […]

billboardinsider.com
Fri, Jan 26 at 4:58 PM

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Intuiface To Show Tight AI/GPT-4 Workflow Integrations For Interactive Screens At ISE (16:9)

One of the things I was intending to look for at ISE in Barcelona next week were tangible uses of AI/Large Language Models by ... […]

sixteen-nine.net
Fri, Jan 26 at 7:06 AM

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