Editors’ Picks

How Lamar grows cashflow margins (Billboard Insider)

Sean Reilly, CEO, Lamar Advertising: The trick to margin expansion in the Billboard business is really really simple… grow the top line a little faster than you grow your expense line…and build some digital billboards because the incremental margin from digital is 75-80%… Then do a whole lot of tuck-in acquisitions because the incremental margin on a tuck in can run upwards of 65% all of that is accretive… We really focus on the real estate, so the largest cost is your lease cost. […]

billboardinsider.com
Fri, Mar 8, 2024 at 3:14 PM

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Two Canadian Adtech Companies Collaborate On DOOH Ad-Buying Toolset For 2024 US Election (16:9)

In an interesting twist, a couple of Canadian adtech companies have developed what they call an auction package auction package that will allow American ... […]

sixteen-nine.net
Fri, Mar 8, 2024 at 2:25 PM

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Specialty Computing Maker MediaVue Acquired By UK Business Partner Assured Systems (16:9)

New England-based specialty computing and software firm MediaVue Systems has been acquired by a UK-based business partner Assured Systems, just a few weeks after ... […]

sixteen-nine.net
Fri, Mar 8, 2024 at 11:41 AM

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Britain’s first astronaut ‘Brought to Light’ across the UK for International Women’s Day (DPAA)

8 March 2024: Alight Media has commissioned artist Martin Firrell to create ‘Brought to Light’ – an annual series of public art across digital billboards and 6 sheets, highlighting lesser-known stories of social value. The first artworks under the ‘Brought to Light’ banner highlight the achievements of Britain’s first astronaut, Helen Sharman. […]

dpaaglobal.com · Promoted content
Fri, Mar 8, 2024 at 12:10 AM

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JCDecaux reports full-year revenue up +7.6% to €3,570.0 million

Adjusted revenue up +7.6% to €3,570.0 million Adjusted organic revenue up +8.7% Adjusted operating margin of €663.1 million, up +10.0%, +€60.2 million yoy Adjusted EBIT, before impairment, of €266.2 million, up +25.5%, +€54.2 million yoy Net income Group share of €209.2 million, up +58,3%, +€77.0 million yoy Operating cash flows of €478.5 million, up +19.8%, +€79.1 million yoy Adjusted free cash flow of -€1.0 million impacted by c.€100 million one-off past rental payments Best-in-class ESG ratings Proposal to AGM not to pay any dividend in 2024 to maintain financial flexibility First quarter 2024 adjusted organic revenue growth expected to be around +9% Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “Our 2023 Group revenue grew by +7.6%, +8.7% on an organic basis, to reach €3,570.0 million driven by digital, the continued growth of street furniture and the ongoing recovery of our transport activities. […]

jcdecaux.com
Thu, Mar 7, 2024 at 9:49 PM

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JCDecaux UK 2023 organic growth exceeds 2019 level (The Media Leader)

JCDecaux’s UK business has reported 12.5% organic growth for full-year 2023 — above 2019 pre-pandemic levels. This was driven by strong digital revenue (including the rise of programmatic), double-digit organic growth in transport revenue and high single-digit growth in street furniture. This followed strong results in Q4 2023, which saw record revenue for the UK. […]

the-media-leader.com
Thu, Mar 7, 2024 at 9:46 PM

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Mall-Centric 4,000-Screen DOOH Network Lightbox Winding Down Business Operations After 25 Years (16:9)

The long-running DOOH screen network Lightbox has started letting ad partners know that it is in the process of winding down business operations, with ... […]

sixteen-nine.net
Thu, Mar 7, 2024 at 5:28 PM

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German OOH ad operator Ströer attributes successful 2023 results to its digital out-of-home business (Invidis)

German out-of-home company Ströer achieved a record financial year in 2023. Consolidated revenue improved by eight per cent to EUR 1.91 billion, the highest revenue in the Group’s history. The record result for 2023 is driven by a 28 per cent increase in DooH and more than 99 per cent in programmatic revenue. […]

invidis.com
Thu, Mar 7, 2024 at 11:25 AM

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Broadsign integrates its DOOH ad tech with multichannel platform StackAdapt to facilitate political programmatic DOOH ad buys

Native support for Broadsign Auction Packages simplifies ad campaign execution across screens approved for political advertising and key audience segments (Toronto and Montreal, Canada) – March 7, 2024 – StackAdapt and Broadsign today debuted a new auction package for their ad tech integration that makes it simpler for StackAdapt’s media buyers in the US to plan and execute political programmatic digital out-of-home (pDOOH) campaigns across the region. […]

broadsign.com · Promoted content
Thu, Mar 7, 2024 at 11:22 AM

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Huntington Billboards prevails over zoning bureaucracy in Girard, Ohio (Billboard Insider)

Justin Powell, Founder and President, Huntington Outdoor. Girard, Ohio adopted an ordinance 12 years ago banning new billboards on certain parts of the city. In other parts of the city billboards are allowed. […]

billboardinsider.com
Thu, Mar 7, 2024 at 11:17 AM

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Interesting “LED Shelf Frame” Draws Eyes To A Brand’s Merchandised Shelf (16:9)

I stumbled across a couple of photos of what is called an LED shelf frame, and while the name and visuals max out what ... […]

sixteen-nine.net
Thu, Mar 7, 2024 at 8:56 AM

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Video: How A Global Real Estate Services Company Is Using Digital Signage In Its Offices (16:9)

I think the blah-blah stuff goes on a lot longer than it needs to in the video, but overall this is an interesting look ... […]

sixteen-nine.net
Thu, Mar 7, 2024 at 8:20 AM

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How to Build an Out-of-Home Ad Sales Team (Billboard Insider)

Jonathan Graviss. Future Look of the Sales Team: Envision the future composition of the sales team. Successful teams thrive on a mix of experience, diversity, and various personality types. […]

billboardinsider.com
Thu, Mar 7, 2024 at 8:17 AM

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Women’s Empowerment Webinar for Women’s History Month – March 26th, 2024 (DPAA)

COO, Mass Media, Star of Deaf World Cup on England’s Team tells her story along with agency, media leads and interactive workshop   NEW YORK –  The March 26 event will feature Kate Bowers, COO of Mass Media. Bowers will talk about building the company as well as her personal story representing England in the Deaf World Cup. […]

dpaaglobal.com
Thu, Mar 7, 2024 at 12:22 AM

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DPAA’s Barry Frey to unveil a new trade association for those working in advertising on moving vehicles on March 13th in NYC (DPAA)

NEW YORK  – Moving Out of Home Association (MOOHA), the marketing and advocacy organization, has been created to increase the visibility of the growing moving OOH advertising sector to the greater OOH and advertising industry was announced today. […]

dpaaglobal.com
Wed, Mar 6, 2024 at 4:20 PM

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