Editors’ Picks

What these 12 industry leaders want from OOH ad tech (OAAA)

Kevin Bartanian, EVP Sales & Business Development, StandardVision: I would have all creative for DOOH be adaptive and reactive. Cultural relevance has always been a driving factor in ad efficacy. Being very effective today in OOH requires advertisers to think about micro-moments and incorporate those moments in DOOH – as they happen, in real time. […]

thoughtleadership.oaaa.org
Mon, Mar 12, 2018 at 5:41 PM

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Adshel reveals research insights into Melbourne and Sydney rail commuters (Mediaweek)

People who catch the train are affluent, well educated and big spenders, according to recent research into Sydney and Melbourne rail commuters released by Adshel. There are many similarities between commuters in Sydney and Melbourne and the key takeaway is that both are affluent audiences, highly educated and big spenders. […]

mediaweek.com.au
Mon, Mar 12, 2018 at 5:22 PM

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16:9: ISE’s Final 2018 Numbers: Digital Signage 2nd Biggest Attraction To Show

Integrated Systems Europe has pushed out a comprehensive report that looks at the characteristics of attendees of the giant pro-AV trade show a few week weeks ago. The final headcount was 80,923, 59,098 attendees and another 20,207 people working at exhibits. There were also 1,618 press,VIPs and speakers. […]

sixteen-nine.net
Mon, Mar 12, 2018 at 10:52 AM

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16:9: DSE 2018 Booth Previews – Quividi To Introduce Its Campaign Genius

Quividi – Booth 2473 Why do people going to DSE need to put your company on their Must See list of booths?  Quividi will introduce Campaign Genius, its new AI-driven algorithm that recently powered the first Dynamic Campaign Optimization for DOOH. […]

sixteen-nine.net
Mon, Mar 12, 2018 at 7:50 AM

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ASK THE BOARD: Digital Signage Player Connection Alternatives (DSConnection)

If you can’t cost-effectively get a direct network connection to the digital signage player, what viable alternatives exist? […]

digitalsignageconnection.com
Mon, Mar 12, 2018 at 7:46 AM

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New Programmatic DOOH Ad Platform Accretive Media Joins DPAA

Company uses consumer profile and location data to target specific audiences and make out-of-home ads more relevant, effective and measurable. Accretive uses the data-driven capabilities of online and mobile advertising to target specific audiences and make DOOH ads more relevant. […]

dp-aa.org
Mon, Mar 12, 2018 at 7:35 AM

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ISE 2018 reflected major market and industry trends (Installation-International)

Perhaps most significant was the growing ubiquity of IP. Previous shows have seen IP discussed, argued about – and, yes, resisted. This year, there seemed to be not just acceptance of an AV/IT world, but an acknowledgement that it is probably a good thing. […]

Mon, Mar 12, 2018 at 7:08 AM

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3 tactics to keep your digital signage from annoying customers (DSToday)

Recently, I read a Cracked article that mentioned digital signage and not in a positive way. In the article, Luis Prada called animated menu boards in theaters and gas station digital signage networks more annoying than helpful (the article contains some harsh language). See below. […]

digitalsignagetoday.com
Mon, Mar 12, 2018 at 7:04 AM

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How Digital Signage Can Attract & Engage Viewers with Emotional Triggers (DSConnection)

Today’s consumers have shorter attention spans, which is a major challenge because the amount of communication being delivered is higher than ever before. Through all of this “noise in communication,” consumers have become very selective in the messages they view and absorb. This selection is typically made subconsciously in a split second and driven by emotion. […]

digitalsignageconnection.com
Mon, Mar 12, 2018 at 5:46 AM

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Clear Channel Outdoor may be spun off iHeartMedia in potential debt settlement (Billboard)

The pre-packaged agreement on file with the SEC calls for Clear Channel Outdoor Holdings, iHeart's billboard advertising operation, to be spun off from the company, with the holders of the term loan credit facility claims and the priority guaranteed notes maturing in 2023 to become the holders of the economic interest in the Outdoor operation. […]

billboard.com
Mon, Mar 12, 2018 at 5:26 AM

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9 Tips for Digital Billboard Safety (Billboard Insider)

Review riser drawings before you service a board. Always assume electrical circuits are hot. Use a lockout/tagout program. […]

billboardinsider.com
Mon, Mar 12, 2018 at 5:17 AM

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OOH Formats of Creative Travel Ads (OAAA)

Scientists call it symbiotic, a mutual benefit. Travel-tourism clients inspire creativity in out of home media (OOH). In turn, the entire line-up of OOH formats works for travel ads. […]

specialreports.oaaa.org
Mon, Mar 12, 2018 at 5:12 AM

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Three Ways Hospitality Can Measure Digital Signage ROI (Hospitality Tech)

To assess the value of an investment in a digital signage network, as well as to make necessary adjustments to maximize the impact of an installed network, it’s essential to measure ROI accurately. Measuring ROI for digital signage is sometimes a tricky process. […]

hospitalitytech.com
Mon, Mar 12, 2018 at 5:11 AM

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Epic battle over digital billboards in Rapid City continues, Lamar Advertising wants to intervene (KOTATV)

The six-year court battle over digital billboards in Rapid City is still ongoing. On Monday morning, the billboard advertising company Lamar was in court stating that they may be getting involved. Epic Outdoor Advertising has been in a legal battle with Rapid City after the city adopted an ordinance that banned animation and full motion video on billboards. […]

kotatv.com
Mon, Mar 12, 2018 at 5:11 AM

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Programmatic Digital Out-of-Home Advertising Sales Platform (BroadSign via YouTube)

Sponsored feature. Broaden your reach. Generate more revenue from your digital signage network with programmatic advertising sales. […]

youtube.com
Mon, Mar 12, 2018 at 4:27 AM

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