The ABC’s 7.30 ran an investigation (which you can watch in full here) into a charity called Walking Wounded. The group was founded by ex-serviceman Brian Freeman (below) with the aim of rehabilitating army veterans returning from Afghanistan or aiding the families of those killed in action. […]
“Synergy” will be cited as a rationale for Netflix’s bid for Regency Outdoor. Synergy is a buzzword executives use when they’re not sure how 1 plus 1 makes 3. Synergy is overrated when it involves combining an OOH company a dissimilar business. […]
Google released the beta version of its new “Web Designer” tool for authoring online ads in HTML5. Like most tools released by Google, it is available free of charge. Our staff gave it a quick spin and it didn’t take long before we were able to come up with beautiful graphics enriched with 3D animation. […]
Publicis Media, part of French advertising and communications giant Publicis Groupe, has acquired Mumbai-based digital out-of-home agency Ecosys OOH Advertising Pvt. Ltd for an undisclosed amount. […]
Here, There & Everywhere has told the market it has received an offer from Ooh Media to buy its outdoor operation Adshel, but has rejected the bid because it was too low. The amount on the table was not disclosed. The announcement, made to the ASX this afternoon, fires the starting pistol on a widely anticipated round of consolidation in the outdoor industry. […]
E-paper has been around for 20-plus years and it has gradually been improving to a point that it makes operating, commercial and visual sense for digital signage applications. […]
After a seemingly slow day two for foot traffic at Digital Signage Expo a couple of weeks ago, I wondered how the trade show organizers were going to spin the post-show attendance story. The numbers are now out, and DSE is touting how buyer attendance was better than ever. […]
This Southern Cross Station transformation signals the first phase of JCDecaux’s substantial digital roll-out across the city of Melbourne as part of its plans for the city to become the third most digitised Out-of-Home advertising market in the world. […]
Advertising magnate John Singleton is hoping to reap more than $60 million from the sale of 17 billboards around Sydney Airport, cashing in on the rising number of tourists and the residential boom in the area. Mr Singleton's company, Manboom, co-owned by property developer Robert Whyte and previously by Kerry Packer, will also sell a 9000 square metre parcel of land as part of the deal. […]
Release reveals the advertising group's insights to the present state of and future of British advertising Advertising Association Releases Response to House of Lords Communications Committee Report. The House of Lords Communications Committee has today published its report UK advertising in a digital age. Following the publication, the Advertising Association has issued the following statement. […]
Some leading OOH companies are starting to do just that: delivering utility content like transit updates, weather and news that informs consumers on their daily journeys; local content like trending places, fun facts and upcoming local events; cultural content like art collections, poetry and local history; seasonal content oriented around heritage months or holidays; and even premium entertainment content. […]
Karine Moses, President of Astral Media, the OOH (out-of-home) advertising division of Bell Media, spoke with Mel Stott for this Digital Signage Pulse exclusive. Please tell us about Astral Media's OOH assets. Where are your advertising faces, what types are they and how many are there? […]
American Express plans to run ads on top of 125 taxis in New York City that will change messaging depending on the location of the cabs. Whenever a cab passes the location of an American Express merchant in the city, the technology will tap into the cab’s GPS system and serve the correct ad for that company on top of the cab. […]
Here are the three ways that I think that Out of Home advertising can best benefit start-ups looking to build their brand: Creativity. A really smart or contextually relevant advert can make the difference between someone seeing your advert and remembering it. We work with creative agencies to advise and make recommendations about what works best on the formats we know inside out. […]
Digital out-of-home’s star continues to rise, writes Dominic Murray, group creative account director, Kinetic Active. Readily available data derived from real-world sources gives us insight into environmental conditions around a DOOH screen and, from that, combined with other indicators, we can gain an understanding of context. […]