1. More digital screens and better software systems will be installed as replacements to static message boards. 2. Audience intelligence technology will provide airports and advertisers with unprecedented insight into who is in front of the screens. […]
Intersection’s Link kiosks: With a monthly reach of 44m (Source: Geopath), anyone walking the streets of New York or London has seen a Link kiosk. It’s the sleek digital obelisks that offer beautifully displayed content, free wifi, phone calls, device charging and tablets for local search. These are savvy technologies that are only growing in number. […]
Medium to fine pitch LED displays can have tremendous visual impact in the right environment, but the thing customers should always bear in mind is that the little surface-mounted LED chips that produce the colored light are fragile – attached to their substrates with microscopic wiring. […]
The big LED display manufacturer Leyard, based in China, has acquired the German video wall and display cube company eyevis – giving the company a greater sales and marketing foothold in western Europe and into the Middle East. The announcement names both Leyard and Portland, OR-based Planar (which Leyard acquired) as the companies leading the deal. […]
Insider has a database of 424 out of home companies headquartered in the United States, Canada and the Caribbean. We are discovering new companies every day. Here are the five states which are headquarters to the most out of home companies. […]
The sudden exit of Sorrell, who held together the global network of more than 400 units, opens WPP up to reorganize and potentially attract bids for various divisions as its strategy shifts. Roberto Quarta, now interim executive chairman, says the company needs to optimize its portfolio. […]
The new initiative is part of CEO Mike Tyquin’s push for targeting capabilities and a move towards an online advertising-style model. It comes off the back of Adshel’s research, which found contextually relevant ads which run on digital screens are 19% more effective than ‘generic ads’. […]
The growth of digital, and particularly social media and smartphones, is changing the outdoor business, and Dash Two has placed its emphasis on ads appealing to the youth culture and appearing giant sized. […]
After seeing a good boost in food and drinks sales thanks to more dynamic digital signage at some of its primary concessions, the arena, which is one of AEG's flagship venues in Europe, is steadily expanding its use of the underpinning Cisco technology. […]
Guest Post: Matt Downey, Freshwater Digital Matt Downey A couple of years ago my company started researching and contacting e-paper (or ESL manufacturers, as they’re commonly referred to) to learn more about the requirements, capabilities, and costs of digital shelf tags. We’re a digital signage solutions company to the core, but this new technology intrigued us. […]
Last week in Miami, the 4A’s launched a new vision at its annual conference, Accelerate. To move the ad industry forward, the 4A’s will focus on creativity, commerce, and culture. The vision recognizes a need to reinvent client-agency partnerships in today’s world, where virtually all economic models are being disrupted by massive transformation. […]
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Krupp joins Billups from Kinetic North America, a WPP company and the largest OOH agency in the North America. As CEO, he oversaw four offices, 110 employees and over 200 clients. During his tenure, billings grew 20% and Kinetic was the most awarded domestic OOH specialist agency. […]
The cost of removing a billboard and restoring a property to pre-existing condition can be substantial if you are putting a billboard in an area with poor soil or in an area that might be subject to improvements. A landlord might try to use a pre-existing conditions clause to extract rent concessions. […]
For advertisers and marketers, data is our life-blood. It guides every strategic decision we make. We spend countless hours tracking, gathering, understanding, and interpreting it. […]