How to buy DOOH ad space programmatically: a free ebook from BroadSign
Get a complete understanding of how DOOH can boost your digital campaign to reach more consumers than ever before. […]
Thu, Apr 26, 2018 at 4:37 AM
Get a complete understanding of how DOOH can boost your digital campaign to reach more consumers than ever before. […]
Six steps you need to take when your in the planning stages to avoid mistakes when purchasing your digital signage system. Use these six points as a guide to make sure you include people, inventory your equipment and have a complete plan so before you make your decision for your digital signage solution. […]
Guest writer from Abraxas Technology, Aaron Tao, contributed a thought-provoking article. Aaron’s fundamental proposition is, “the number one qualitative attribute that marketers and advertisers need before increasing their ad spends with OOH owners, is knowing which billboards are producing results for their campaigns. […]
Hosted by the Location Based Marketing Association, this two-day event in Seattle with over 250+ attendees will feature speakers exploring the “location cookie” over the course of a customer’s day – from connected homes, cars and workplaces to connected stores, restaurants, sports, travel and hospitality venues – and will include discussions on mobile payments, AR/VR, indoor location and more. […]
A reminder that the Digital Signage Federation is doing a Meet & Greet mixer in Austin, Texas in a couple of weeks – May 9th – and the organizations is hoping to pull a good crowd – notably in a tech-savvy start-up mecca. The event runs at the JW Marriott in downtown Austin, starting at 6. […]
The out-of-home (OOH) advertising market remains buoyant as it is forecast to grow 9.2 percent annually, according to GroupM’s “This Year, Next Year: China Media Industry Forecast” report. Total advertising spending in the Chinese market is set to rise faster at 5.2 percent year on year to 585.8 billion yuan (US$92.7 billion) in 2018, GroupM, WPP's media investment company, said. […]
Digital signage has been used for many years for indoor and outdoor sports and entertainment venues, but display technology has greatly evolved in recent years. Today, there are a multitude of display applications available beyond scoreboards, wayfinding, and advertising to engage fans and communicate relevant, targeted messaging to a wide variety of audiences. […]
This eBook will guide you through each step of building a digital signage network to help you: Plan and design your network according to your business needs. Select the right software and hardware to power your network. Prepare your screens for content playback. […]
IBOUSA partnered with BOOHMA Technologies as a data partner to facilitate expansion of market channels, easier responses to RFPs, and access to emerging data analytics for smarter campaign planning. […]
Researchers have found that the way to reach Millennials is through the "go-out economy." After all, 78% of Millennials spend money on live experiences, and more brands are developing business models based on people leaving their home and going outdoors and experiencing "moment in time" events. The shift of consumer spending towards experiences isn't just a Millennial thing. […]
NEC Display Solutions of America, Inc., is collaborating with 3D technology innovator 3D Live that combines the company’s expertise in 3D technology with NEC Display’s industry expertise. Together they are evaluating next-generation 3D display solutions that incorporate direct view LED (dvLED) and passive 3D technology. […]
Landmark Infrastructure Partners stock is down 22% since the first of the year. Alacran Investments explains why in a bearish article published at Seeking Alpha. Alacran has a short position in Landmark (LMRK) so take the analysis with a grain of salt. […]
Superman was first introduced in the 1930s by co-creators and Cleveland residents Jerry Siegel and Joe Shuster. The city became home to the first ever electric traffic light in 1914. This week’s Geopath Market Spotlight focuses on the Cleveland DMA. […]
“Telecom and IoT data combine to provide OOH operators with visibility into audiences at the most opportune time, when they are mobile and close to or at the point of sale. […]
Digital Signage Summit Europe has been a staple on the European digital signage scene for more than a decade, but things are changed up a little this year – with the two-day conference and micro trade show shifting to Frankfurt from Munich. The event is set for July 4th and 5th at the Frankfurt Sheraton Airport Hotel. […]