Editors’ Picks

16:9: Giant LED Tower Visually Dominates Central Court In Oman Mall

The is what’s touted as the biggest LED tower in the Middle East, a 40-foot tall by 15 foot wide structure that also has an LED floor surround, now up and running at the Muscat Grand Mall in Oman. The tower which used 4mm LEDs and adds up to 263 square meters of visual canvas, and 16.5 million individual pixels. The project was put together by UK-based Dynamo LED Displays. […]

sixteen-nine.net
Fri, Apr 27, 2018 at 12:34 PM

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The out-of-home automation revolution is almost here (More About Advertising)

The key factor that is going to revolutionise the OOH industry is the imminent automation of its buying and selling processes. […]

moreaboutadvertising.com
Thu, Apr 26, 2018 at 11:51 PM

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Boidman on Alternative Out-of-Home, Privacy and Autonomous Cars (Billboard Insider)

Boidman argues that out of home will thrive in the future because it’s the only form of media which has a friend in technology. Do recent events (facebook data issues, the implementation of GDPR privacy standards) negatively impact the ability of out of home to use data to target ads? Our sense it that anything around data is near term noise. […]

billboardinsider.com
Thu, Apr 26, 2018 at 5:52 PM

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London Digital Signage Week April 30 – May 4, 2018 Updated Info (London2018)

M […]

london2018.digitalsignageweek.com
Thu, Apr 26, 2018 at 5:25 PM

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The Future of DOOH Advertising According to Burr Smith (Medium)

Publishing a DOOH ad campaign with significant audience reach is currently complex, with displays that are widely dispersed and vary in size and resolution. Furthermore, digital signage networks often operate on proprietary content management systems (CMS) that don’t share common rules, making it difficult to aggregate content across multiple networks of screens. […]

medium.com
Thu, Apr 26, 2018 at 3:55 PM

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McDonald’s weather-reactive outdoor campaign produced by GrandVisual (Campaign)

McDonald’s brings to life April’s unpredictable weather through a digital outdoor campaign that uses real-time MET Office data. Leo Burnett London turned the McDonald’s menu into weather icons – for example an unwrapped burger represents the sun, while an upturned box of fries signifies rain. It is running this week across the country with tasty forecasts. […]

campaignlive.co.uk
Thu, Apr 26, 2018 at 3:43 PM

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Nancy Fletcher: Why OAAA and IBOUSA must stand together in the legal battle over billboards

Does the First Amendment trump the regulation of billboards? Or, to put it another way: Can you regulate billboards without stepping on free speech? Let’s look at this fight and see why OAAA and IBO are in this together. […]

specialreports.oaaa.org
Thu, Apr 26, 2018 at 1:00 PM

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What will be the impact of GDPR on location data? (Geospatial World)

The EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years, replacing an outdated data protection directive from 1995. The European Parliament adopted the GDPR in April 2016. The regulation entails provisions that require businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states. […]

geospatialworld.net
Thu, Apr 26, 2018 at 8:20 AM

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Dunkin’, restaurants share keys to mixing up menu board content (DSToday)

Restaurants are starting to deploy menu boards in greater numbers, not just to meet FDA regulations but also to improve the customer experience and change content on the fly. However, it can still be a struggle to keep the menu content fresh to meet customer expectations. […]

digitalsignagetoday.com
Thu, Apr 26, 2018 at 7:32 AM

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Digital Signage as Retail Marketing Strategy (CIO Review)

Brick and mortar retail stores today compete against not merely one another, but also the online stores that offer consumers the luxury of ordering products through smartphones or personal computers, prompting the brick and mortar stores to reinvent their consumer engagement strategies. […]

digital-signage.cioreview.com
Thu, Apr 26, 2018 at 7:30 AM

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Internal debates over DOOH ad operator Adshel, HT&E’s biggest and most valuable asset (Australian Financial Review)

It is understood Adshel is at the heart of the discussions. It is HT&E's biggest and most valuable asset and recently attracted an unsolicited bid from rival outdoor advertising company oOh!media. Some shareholders would like to see the company sound buyer appetite in the unit, in an effort to realise value. […]

afr.com
Thu, Apr 26, 2018 at 7:27 AM

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How to Use Sports in OOH Advertising to Engage and Connect with Consumers (EMC Outdoor)

The Eagles win in Super Bowl LII created a feeling of excitement throughout the city of Philadelphia. Now, imagine if your brand could do the same! As a lifelong Philadelphia sports fan, loyalty to my teams has been accompanied by the strain of being an underdog. I’ve also witnessed firsthand how a community can come together when a team succeeds. […]

emcoutdoor.com
Thu, Apr 26, 2018 at 7:04 AM

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YESCO Grows OOH Ad Revenues 16% with Blip (Billboard Insider)

YESCO has been used Blip for two years. YESCO President Pat O’Donnell reports that Blip has “fundamentally changed the economics of digital for YESCO.” Some of YESCO’s accomplishments using Blip: An 11% increase in revenue without adding to expenses. […]

billboardinsider.com
Thu, Apr 26, 2018 at 5:57 AM

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16:9: Possibly The Worst Example Of Buzzword Bingo I’ve Seen (And That’s Saying Something)

This press release may set a new high standard for the liberal use of buzzwords, and having read it a few times, I still haven’t much more than a tenuous idea of what they are going on about and why anyone should care. It mentions digital signage as an application, which is why I’ve even bothered trying to decode it. […]

sixteen-nine.net
Thu, Apr 26, 2018 at 5:34 AM

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Where have national OOH revenues gone? (Billboard Insider)

It’s been a common refrain from the CEO’s of the Big Three on their 2017 earnings transcripts that national sales have been weak, excepting the fourth quarter of 2017 which had political. Insider asked a senior out of home sales executive for her opinion and here’s what she said: “National Account Sales are fairly strong on the interstates and downtown areas. […]

billboardinsider.com
Thu, Apr 26, 2018 at 4:55 AM

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