Insider Take – We will keep you updated on current news as it is available. You should not expect anything to happen quickly. Any bankruptcy process can be long and protracted. […]
In a Fragmented Media World, Only Out of Home Can Continue to Aggregate an Audience In a highly fragmenting media market, OOH is the only channel that continues to aggregate an audience. Advertisers reliant on mass media channels can no longer depend on television. […]
The new President of DSF Europe will be Simon Jackson, Vice President, Strategic & Vertical Sales EMEA, NEC Display Solutions. The new Vice President of DSF Europe will be Leif Liljebrunn, President and CEO of ZetaDisplay AB. Mr. […]
• Total market growth was 2.8% • OOH achieved second best growth in the market with a 6.1% increase. […]
This train is making local stops. That was the message from House budget-writers to the MBTA when it comes to erecting billboards and similar outdoor ad space that the cash-hungry T views as a revenue-generator and others see as an eyesore. […]
A reader who travels a lot doing PROPER digital signage deployments pays attention to the varying quality of work done by others and spotted this in a bar at Charlotte, NC’s international airport. The screen is being held to the support column by a zip tie, and that’s it. An injury, and then a lawsuit, waiting to happen. […]
For many, QR (Quick Response) codes had their heyday alongside the rise and fall of the Blackberry smartphone. But for marketers, QR codes have never quite reached their full potential…until now. Despite a lengthy hiatus, the QR code is looking to make a comeback, and in a big way. […]
The deal covers more than 3,500 yellow taxi tops – nearly half of the overall taxi top market in New York City – and will include an initial roll out of 300 state-of-the-art digital taxi tops by summer 2018. More than 150 digital tops have hit the New York City streets already. […]
The week includes events for retail, employee communications, smart cities, digital out of home and of course digital signage. […]
So here 7 takeaways from the first 2 days of IBOUSA convention: There was significant focus on how the membership can create additional business while maintaining or increasing the value of our product. Audience measurement is a hot topic, as well as finding cost effective ways for all members to have access to relevant data. […]
Better content management and insights. Increasing use of IoT. Rise of smart cities. In the digital signage industry, it's easy to get lost in a sea of various displays, software packages and media players. […]
Some stores will be completely checkout-free or will look like a collection of vending machines, while the more premium ones will feature staff with expert advice combined with the latest digital signage, interactive kiosks and smart shopping carts. Convenience stores will thrive while large superstore formats will gradually be phased out in locations where rent and overhead costs are high. […]
After what feels like a catastrophic start to 2018, those left watching the demise of fellow retailers, like Toys R Us and Maplin, must be worried that they may be the ones to fall at the next hurdle. Those retailers left standing have been told at every opportunity that they must “digitally transform”, but it is clearly not easy to keep digitally demanding customers happy. […]
Working together with BART, Outsmart will deploy over 600 ON Smart Liveboard digital displays and four large format LED displays. San Francisco is the eighth largest U.S. DMA, and BART's system totals more than 100 miles of track and 46 stations. […]
We’re forecasting that U.S. Out Of Home political advertising will total $400 million during 2018. That’s equal to 4.5% of total projected 2018 political spending of $8.8 billion. […]