The new face of digital OOH is Reactive, Real-Time, Relevant and Rewarding. But with less than 10% of campaigns taking advantage, there is much work to do. […]
oOh!media chief executive Brendon Cook says the outdoor advertising group remains on the acquisition trail, even though it isn't engaging with Here, There & Everywhere on its tilt for Adshel. "It's part of normal business life," Mr Cook said on the sidelines of the Macquarie Australia Conference of oOh!media's offer for the Adshel out-of-home division being rejected by the HT& E board. […]
National Sales has been the topic of nearly everyone’s conversation we have spoken to at the closing of the 1st quarter. By all accounts with few exceptions ‘National Sales’ are significantly less than previous year’s total year to date. Of the Big 3 OOH companies (Lamar, Outfront and Clear Channel) only Lamar credits National sales as higher than last years.. […]
The 5th edition of the European #OOH Media Summit just ended, great speakers, lots of new stuff, it’s becoming a must attend event. […]
An average citizen usually isn't thrilled to visit a government office. Between confusing requirements and long wait times, it can be a frustrating experience. Digital signage, however, can help make government services, "great again" by offering information, reducing wait times and recovering the vision. […]
The recent finding that revenue from digital screens now account for more than half of the value of Out of Home advertising confirms what people in the industry have felt for a while – digital is quickly transforming the medium. […]
Here’s a cool video showing how projection mapping, holograms, virtual and real light painting were mashed up for an interactive experience piece that was part of the Lumieres HK festival in Hong Kong. The LUX Experience gave visitors to Lumieres Hong Kong the chance to make light art and have it blasted on to a huge public canvas. […]
This is a series of new digital OOH displays in a office tower mall in the area around the rejuvenated World Trade Center complex in New York. The displays are all SNA (Sansi) LEDs – a mix of 2mm with remote power supplies and 6mm indoor modules that use outdoor-rated diodes (brighter) due to the location in an atrium. […]
"We saw strong growth in our digital revenues driven by both digital billboards and the investments we have been making in our new digital transit displays. The deployment of similar displays in New York City will begin shortly and we are excited about the incremental growth they, and our strategic investments, will drive for our business. […]
Three-Month Results: Net revenue increased 4.2% to $361.0 million. Net income was $15.1 million. Adjusted EBITDA increased 8.3% to $138.9 million. […]
There are now more than a million OOH displays in America. 7,800 digital billboards. 4,029 digital furniture displays. […]
Total US OOH revenue - $7.7 billion (printed and digital). Billboards $4975.2 ; 65%. Transit $1381.1 ; 18.1%. […]
Clear Channel Outdoor took a $10 million charge during the fourth quarter of 2017 for accounting fraud in the company’s China subsidiary. Some employees opened fake accounts in the company’s name and deposited advertising funds into those accounts. This game can be played with payables as well. […]
The idea behind Things is to provide a unified, one-size-fits-all software option for the developers of constrained devices like smart displays, kiosks and digital signage, among others. Device makers won’t be allowed to modify parts of Android Things’ code, specifically the parts that ensure Google can flash updates to all devices running the software at any time. […]
After making several acquisitions in the secure kiosk market space in 2015 and 2016, Nashville-based Uniguest is excited to announce its latest acquisition of ONELAN. ONELAN's digital signage and visual communications solutions are a natural extension to Uniguest's current portfolio of products. […]