One interesting thing I spotted at InfoComm, which I don’t think I’ve seen before, was a dual-sided display in the Samsung booth. Now, back-to-back screens is not at all new. Digital OOH street furniture and mall directories are good examples of well-established use-cases. […]
The platform has been launched in the UK and the US but JCDecaux expects to roll it out soon in Belgium, Spain, Italy, Hong Kong, Australia, Denmark, Finland, Germany, Singapore, Dubai, Norway and the Netherlands among other markets. […]
Of the campaigns that won the 2017 WARC Media Awards, OOH was used more as a lead media channel than any other medium except TV. OOH tied with social media, both more popular than mobile, online display, and video. A focus on emotion and storytelling were two of the top three creative strategies used by brands in many of the winning campaigns. […]
There are many questions around outdoor advertising: How effective are these sites? Are advertisers getting the share of voice they pay for? Are there screen faults? […]
Are all digital signs the same? Daktronics- At the very basic level, LEDs are not sourced from the same supplier – creating different signs across different digital billboard suppliers. This concept is the same for all components. […]
Staying current on ALL of the different platforms and methods for planning, buying and placing digital OOH advertising is not easy, and I’ll admit I go a little cross-eyed trying to sort out the programmatic advertising offers of the various vendors who are directly or indirectly in the business. […]
This is the screen-filled rail terminal for Miami Central – an 11-acre mixed use development and transit hub in that city’s downtown area. The rail terminal is the newly-opened Miami stop for Brightline, the only privately owned, operated and maintained intercity passenger train in the U.S. […]
HERE Technologies is the Open Location Platform company that enables people, enterprises and cities to harness the power of location. The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and granular location and geometry data of the world. […]
The Swedish advertising industry is already subject to self-regulation, with the Advertising Ombudsman's guidelines stating that advertisements should not depict women or men as "mere sex objects" or in other ways which are "degrading and clearly sexist". However, the body only has the ability to make judgments on adverts, not to impose sanctions. […]
The platform has been in development for over 2 years, and provides a full stack for automated trading, data management, content serving and ad exchange functionality. The new business is based in London and VIOOH already employs a team of over 65 developers, coders, commercial and support staff. […]
At its best, outdoor advertising represents the purest manifestation powerful, simple creativity. To have impact, the great work takes just seconds to unpack and has the power to stop a busy commuter in their tracks. The canvas is often pretty dull, so to do something that really wows, creatives have to truly hack the medium. […]
How Bidooh Blockchain Electronic Billboard Advertising Works: Any advertiser can easily download the platform’s application, create their own advert, select the location for the advertisement, set the budget that will be incurred and then publish the advertisement on the network. […]
Highlights, reports and exhibitor presentations. […]
APN Outdoor has UBS and Morgan Stanley to hand to raise equity should the company agree terms to buy smaller outdoor advertising rival Adshel. As first reported by Street Talk, APN Outdoor has mandated the two brokers as joint lead managers to help sell the deal, which analysts reckon could involve a $250 million to $300 million equity offer as part of the funding package. […]
Through embracing digital technologies, airports have been actively exploring the tools to further shape the delivery of their overall customer experience. With customer experience remaining the primary focus, airports are capitalizing on the opportunities to provide efficient messaging, real time information, personalised services and self-service. […]