By Wes Frick. Distance and legibility matter most when it comes to billboards. I think it would be very important to mention the speed limit on the photosheets of our locations. […]
KPMG’s research found that out of all the media measured (Online, TV, Radio, Print and Email), the OOH industry produces the least amount of carbon emissions per impression. OOH represents 3.3% of the UK’s total advertising power consumption, and just 0.067% of all the power consumption in the UK. […]
New York, New York; March, 2024 — This announcement follows BCTV’s successful debut in major U.S. markets including New York, Chicago, Philadelphia, Dallas, Houston, Atlanta, Charlotte and many other cities as part of one of the largest planned DOOH/CTV deployments to date. […]
By: Mark Hamstra , Contributor. While the online component of retail media networks has been key for marketers reaching e-commerce shoppers, the in-store component has increasingly become recognized for its power in reaching consumers at the point of purchase. […]
by Florian Rotberg. The world’s largest pure play digital signage company Stratacache (Scala) develops software in Bangalore. Many other digital signage ISV’s are outsourcing software developments to India. […]
Beijing ramps up a campaign to replace foreign technology with homegrown solutions. Selected vertical markets are also affected. Government entities above township level are required to replace Intel/AMD and Windows powered computers and servers with chips and an operating system Made in China. […]
Zitcha has been engaged by Leroy Merlin to manage its digital retail media ecosystem, including on-site, off-site and in-store media, using its automated platform to drive additional new revenues from brand advertisers and enhanced customer experiences through personalisation. […]
Ben Davis, Insights Editor at Econsultancy. In November, Tesco revealed it had installed its 1,800th in-store screen across 420 stores, up from 400 screens the previous March. […]
Sara Lebow, senior analyst for Insider Intelligence. “What’s really exciting about retail media is a lot of it is uncharted territory,” said Paul Longo, general manager of retail media at Microsoft. “We’re in inning two, inning three. […]
LG has been known to have networking events during Vegas trade shows at Top Golf, but something tells me that if a social event ... […]
Chris Lytle. Sales managers need to avoid competing with their team Kevin Gephart. There’s “co-oper-tition” (cooperation and competition) (in a sales department)…and if the sales manager is also taking a book of business that throws that dynamic completely out of whack. […]
E-paper displays operate largely on the fringes of digital signage activity because what they can do and how they are managed are both ... […]
There should be a new must-see tour stop for pro AV nerds in Barcelona by the time the next Integrated Systems Europe is held ... […]
Emma Hinchliffe, Joseph Abrams. A gigantic billboard declining to run an ad related to abortion was perhaps not that surprising; other issues considered political, like support for Israel or Ukraine, are also often rejected. But what followed shocked Jen Stark, co-director of the Center for Business and Social Justice and Don't Ban Equality leader. […]
“Advertising Market Outlook Report” by Advertiser Perceptions (AP) forecasts in 2024 strong ad spend increases in the U.S. market for three media verticals connected TV, social media and retail media. Retail Media: Advertiser support for retail media will continue to increase substantially. […]