Few retail subsets go to town with digital display like those marketing athletic wear – and this is a big, loud example of that ... […]
One of the big challenges with wandering into stands for Chinese display manufacturers is clearing what can be a big language hurdle, so I ... […]
by Florian Rotberg. HH Global is taking over competitor Displayplan and expanding the HH Global Creative + Digital Community team of over 500 employees who work in 34 studios in 15 countries. Displayplan has the skills and experience of a full-service digital signage integrator with its own content agency, technology integration, operations, service and data analysis. […]
A vast LED canopy display has been switched on at a new mega resort about an hour west of Seoul, near that sprawling city’s ... […]
by Florian Rotberg. Almost no one in the digital signage industry speaks about it publicly, but cyberattacks also affect integrators, network operators and end customers. AI-supported cyberdefense is intended to support companies and employees in operating secure IT and avoiding social engineering attacks. […]
Wildstone, owner of outdoor media infrastructure across the UK and Europe, has digitized two key sites in Dublin. Located on the highly prominent arterial routes of Donnybrook Road and Killeen Road, these prominent locations mark Wildstone’s first two digital developments in Ireland. […]
Following the success of ISE 2023, this year, Sansi LED exhibited 3 new LED display series to be applied in digital signage markets. These displays are designed to be used in urban commercial areas, business centers, shopping malls, sports arenas as well as roadside billboards. […]
Dan Larden, Head of Media at ISBA There is still a challenge for the network agencies to take their traditional media planning and buying expertise and move that into channels like programmatic DOOH. There is definitely a danger that DOOH can fall halfway between the digital team and the traditional OOH planning team. […]
Glen Conybeare, global president, IPG Mediabrands Commerce. Market forces will drive standardization. An almost universal concern about RMNs is the lack of standardization. […]
System1’s Andrew Tindall reveals that Super Bowl LVIII had some of the least effective advertising in the event’s recent history. Not all hope is lost, however. We’ve spent the past 72 hours testing all 70 of the 2024 Super Bowl ads with over 10,500 Americans to understand consumers’ thoughts and feelings. […]
Offer equity or a performance bonus. Use small markets to create a farm team. Outside the box hiring. […]
Lisa & Dan Nausley. It’s no longer enough to get the attention of a prospect. The same goes for using the person’s first name “Emily, I’ve been hearing buzz about your company. […]
The importance and value of remote device management is usually, and logically, framed around the premise that being able to remotely monitor and control ... […]
Visual illusions on big public ad displays are now quite common, and a lot of the stuff now being generated and promoted doesn’t get ... […]
A lot of major rail transport hubs in Europe and elsewhere have added big sweeping LED displays in their main halls, but they’ve tended ... […]
