Editors’ Picks

2023 10-K report indicates Clear Channel Outdoor has little money to spend on acquisitions or capexp and no money for dividends (Billboard Insider)

With interest expense equal to cashflow, Clear Channel Outdoor has little money to spend on acquisitions or capexp and no money for dividends. OUTFRONT’s interest is about one-third of cashflow. Lamar’s interest is only about one-sixth of cashflow. […]

billboardinsider.com
Thu, Mar 28, 2024 at 4:25 PM

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Research Firms Futuresource, BCC Merge (16:9)

Research companies aren’t what leap to mind when there’s word of mergers and acquisitions, but we have a second one in the last few ... […]

sixteen-nine.net
Thu, Mar 28, 2024 at 2:40 PM

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How to establish effective compensation for your OOH ad sales team (Billboard Insider)

Jonathan Graviss. With experience spanning sales and sales management across 11 OOH companies, I’ve encountered many OOH compensation plans—some excellent, others subpar, and a few overly complex. Here, I share my insights on formulating a compelling and effective compensation plan specifically for OOH sales teams. […]

billboardinsider.com
Thu, Mar 28, 2024 at 11:35 AM

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Video From Shakira Pop-Up Concert Shows How That Combo DOOH Billboard And Stage In Times Square Works (16:9)

Colombian pop star Shakira did a pop-up show in New York’s Times Square on Tuesday night to launch a new album, and that’s relevant ... […]

sixteen-nine.net
Thu, Mar 28, 2024 at 8:46 AM

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Sea-Doo’s first programmatic DOOH campaign increased purchase consideration by +144% (Broadsign)

Bombardier-owned Sea-Doo, a Canadian brand of personal watercraft vehicles and boats turned to programmatic DOOH, its first experience with the medium, to reach its core audience of personal watercraft, pontoon, and fishing enthusiasts. The DOOH campaign was launched in collaboration with Touché! agency and Broadsign Ads DSP, running alongside other channels like search and social media. […]

broadsign.com
Thu, Mar 28, 2024 at 8:44 AM

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Rejuvenated Brooklyn Paramount Theater Uses Projection To Drive Lobby Experience (16:9)

The nearly 100-year-old Brooklyn Paramount Theater has reopened as a concert venue this week, with one of the main visual features ambient projections on ... […]

sixteen-nine.net
Thu, Mar 28, 2024 at 8:12 AM

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OUTFRONT has higher revenue per employee, twice as much revenue per billboard as Lamar (Billboard Insider)

OUTFRONT’s billboards are mainly in big urban markets and the results. More revenue is possible but sophisticated landlords will drive up lease costs. You can see this when you compare OUTFRONT’s revenue per board and lease cost per board with Lamar. […]

billboardinsider.com
Wed, Mar 27, 2024 at 11:55 AM

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Israeli start-up uses infrared transmitters to power in-store digital signs without wires (Invidis)

by Florian Rotberg. Wi-Charge works simply – IR transmitters are integrated into the store ceiling like lights or clipped into existing light rails. Small 5-7″ shelf edge displays (soon also 10″) receive the necessary energy 24/7 via IR sensors, which is then stored in the integrated battery pack. […]

invidis.com
Wed, Mar 27, 2024 at 11:52 AM

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Updated agenda for OOH Media Conference April 29 – May 01, 2024 (OAAA)

Monday, April 29, 2024 8:30 AM - 10:30 AM: FOARE Board of Directors. 9:00 AM - 11:00 AM: Geopath Board of Directors Meeting. 11:30 AM - 1:00 PM: OAAA Board of Directors Meeting. […]

oaaa.swoogo.com
Wed, Mar 27, 2024 at 11:50 AM

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BT, Global Expanding High Street Ad Totem Network In UK By As Many As 2,000 Sites (16:9)

UK telecoms giant BT Group and its business partner Global are evidently finding success with a conversion of payphones on public sidewalks to what ... […]

sixteen-nine.net
Wed, Mar 27, 2024 at 8:33 AM

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Global wins contract to convert 2,000 BT payphones into DOOH-ad supported streethubs

The new agreement will see Global convert up to 2,000 conventional BT payphones and kiosks into brand new Street Hubs over a 10-year period from 2025, as well as marketing and selling advertising on BT’s 959 existing Street Hubs. BT will continue to provide mobile and WiFi connectivity to the units. […]

Global
Wed, Mar 27, 2024 at 12:10 AM

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Clear Channel Finalizes Details on New $375 Million Term Loan (Billboard Insider)

Insider’s Take: If you focus on the CCIBV Senior Secured Notes, in the table, the impact of the new debt becomes apparent: CCO has been able to push the maturity on the same amount of debt, $375 million, from August 2025 to April 2027. The cost of extending the maturity (which is a good thing) in an expensive credit market is a 1.25% increase in their fixed rate on $300 million. […]

billboardinsider.com
Tue, Mar 26, 2024 at 10:55 AM

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What we learned from Lamar’s financial performance statement (Billboard Insider)

Roadside billboards have averaged 88-89% of Lamar’s total revenue for the past 10 years. Lamar owns the land under one of every 8 billboard sites. It especially tries to get easements under digital billboards. […]

billboardinsider.com
Tue, Mar 26, 2024 at 10:53 AM

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Andy McDonald appointed as Senior Vice President, Government Affairs at OAAA

WASHINGTON, D.C. – MARCH 26, 2024 – In this role, McDonald will advocate for the out of home industry at the state and local levels and work with state outdoor advertising associations on the advancement of legislative and regulatory issues. He will report to Mike Hershey, Executive Vice President of Government Affairs. […]

OAAA
Tue, Mar 26, 2024 at 9:00 AM

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Uniguest, Allbridge Partner On Chasing, Servicing Hotel, Senior Living Sectors (16:9)

Nashville-based Uniguest has long been focused on the hospitality and senior living industries for its technology solutions, including digital signage and in-room TV, so ... […]

sixteen-nine.net
Tue, Mar 26, 2024 at 8:30 AM

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