Editors’ Picks

How Color And Typography in OOH Advertising Influence Consumers (OOHToday)

Since most of your OOH has both type and color, let’s read up on the rules of design and see what the researchers, psychologists, PhD’s and other experts have to say. This through the easy to read infographic from MGD Advertising. Just for fun let’s note what the #Big3 logo colors infer about them below→ Lamar Green- Luck, Nature and Wealth. […]

oohtoday.com
Wed, Aug 1, 2018 at 4:24 PM

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Clear Channel Outdoor Revenue and Cash Flow Grew in Q2 2018 (Billboard Insider)

Americas revenue (North America) declined 0.1% to $300 million. Americas revenue grew 2.1%, however, when adjusted for divestitures. Growth resulted from higher digital and static revenue. […]

billboardinsider.com
Wed, Aug 1, 2018 at 4:12 PM

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London Luton Airport adds 132 LG digital signage displays (AVInteractive)

A key focus of the airport was a new retail area where screens have been repositioned and upgraded, with many hung in unconventional positions requiring sturdy brackets. London Luton Airport (LLA) has completed a digital signage overhaul as part of its £160 million transformation, which also includes a terminal extension and new retail area. […]

avinteractive.com
Wed, Aug 1, 2018 at 4:11 PM

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How To Achieve Your Sales Goals After Digital Signage Is Installed (Render Impact)

The major points of achieving your goals after digital signage has been installed include: Review: This is done by identifying strengths, which should be reinforced, weaknesses to be minimized, opportunities to be exploited, and threats that must be addressed. Assets including technology, brand, viewers and impact data should be inventoried. […]

more.renderimpact.com
Wed, Aug 1, 2018 at 4:06 PM

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What to do if residents oppose construction of your billboards: pull out (Billboard Insider)

Sites are getting harder to find with regulations becoming tougher on a local level, so that temptation to build wherever you are allowed is often there. I have learned over the years, however, that you really have to weigh the income you can generate on a sign against what the local government and citizens feel about it and how that may impact your local business. […]

billboardinsider.com
Wed, Aug 1, 2018 at 3:39 PM

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16:9: 10net, Unified Brand Forge Digital Signage Solutions Partnership

A pair of well-established digital signage solutions companies have put together a cross-border partnership to make them both more competitive and broaden their offers. […]

sixteen-nine.net
Wed, Aug 1, 2018 at 8:27 AM

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Daktronics integrates with VITEC to facilitate management of DOOH networks in entertainment and sports venues (Daktronics)

The integrated solution streamlines game-day operations by combining centralized, one-button control over all viewing screens, making it easier to provide a unified visual experience across all visual campaigns, including IPTV and digital signage — intuitively and effortlessly managed. […]

daktronics.com
Wed, Aug 1, 2018 at 7:42 AM

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Why advertisers and agencies should stop avoiding OOH vendor presentations (OOHToday)

As a traditional billboard guy 15 years ago, when beginning work for Posterscope, I pretty much wrote off all the non-traditional media we were presented as less effective and a secondary consideration to bulletins and posters. It did not take long to realize that was a mistake. […]

oohtoday.com
Wed, Aug 1, 2018 at 7:20 AM

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JCDecaux acquires Corameq, expands further in Latin America

Now active in 15 Latin American countries, JCDecaux is the number one outdoor advertising company on the continent with over 94,000 advertising panels on Street Furniture, Billboards, Transports, Airports and Shopping Centres. In the last five years, JCDecaux has successfully consolidated, modernised and rejuvenated what was a highly fragmented local advertising market. […]

jcdecaux.com
Tue, Jul 31, 2018 at 5:17 PM

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Judge halts Cincinnati’s billboard tax, says funding ‘pet projects’ no reason to raise taxes (Cincinnati)

Cincinnati City Council, as a way to balance the 2019 budget, imposed a billboard tax, which significantly raised the amount of money the owners of billboards would pay the city. But the owners of one of the city's biggest billboard companies, Norton Outdoor Advertising, cried foul, saying it unfairly targeted a few companies, on top of already charging permit fees. […]

cincinnati.com
Tue, Jul 31, 2018 at 5:17 PM

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Can You Use Consumer TVs for Commercial Digital Signage? (Samsung Insights)

When planning a digital signage deployment, it can be tempting to cut a few corners on the technology to save on entry costs. Why pay out for commercial digital signage when there are far less costly TVs at the local big box store? Here’s the short answer: TVs and monitors may look similar, but they’re very different, and TVs simply aren’t suited to the operating demands of digital signage. […]

insights.samsung.com
Tue, Jul 31, 2018 at 5:14 PM

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16:9: Digital ePaper Bus Stops Get Green Light For Sydney (AU) Rollout

Electronic paper-based, solar-powered bus stop digital signage just got a big endorsement from a major world city – as the governing body for transport in Sydney, Australia has signed off on a rollout of what are called eStops across that city. The rollout comes on the heels of a six-month trial at a pair of busy bus stops in that city. […]

sixteen-nine.net
Tue, Jul 31, 2018 at 5:08 PM

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Take a 360 Degree VR Tour of Digital Signage at The King’s Academy (Samsung Insights)

Take a 360-degree tour of the digital signage and interactive whiteboard technologies used around the sprawling campus of The King’s Academy (TKA), a K-12 faith-based private school in West Palm Beach, Florida. The school enlisted United Data Technologies to design and install a Samsung-driven end-to-end display and signage solution. […]

insights.samsung.com
Tue, Jul 31, 2018 at 5:04 PM

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NY State’s Illegal Highway Signs: What’s the Plan? (Billboard Insider)

New York State’s congressional delegation is keeping pressure on Governor Andrew Cuomo (D-NY) to remove rogue signs from the highway right of way or face loss of federal funds. […]

billboardinsider.com
Tue, Jul 31, 2018 at 5:02 PM

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How to approach digital signage content strategy for your brand (Render Impact)

Here are five critical approaches to creating great digital signage content. Define Your Goals. It is important to have a clear set of goals that are directed to what you want to achieve. […]

more.renderimpact.com
Tue, Jul 31, 2018 at 4:56 PM

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