Editors’ Picks

AdWeek: How Can Marketers Deal With an Oversaturated Digital Space? Turn Back to Physical Products

The next wave of marketers should beware of the possible effects of digital marketing fatigue and consider getting inspired by some of the most front-running and innovative brands, like the ones who leverage physical elements as anchors in their marketing campaigns. Traditionally, creating physical products for the purpose of a marketing campaign would be costly and inefficient. […]

adweek.com
Fri, Aug 3, 2018 at 4:24 PM

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16:9: Video: Digital Signage Creative At Footlocker Flagship

This is a nice, sync’d set of animations done by motion graphic designer Steven D’Arbenzio, who works in the NY/NJ area. “I was given the awesome opportunity to create an animated mural for Footlocker’s flagship store in Times Square, NYC,” says D’Arbenzio. “The ask was to create artwork that spoke to the strength, resilience, and culture of New Yorkers. […]

sixteen-nine.net
Fri, Aug 3, 2018 at 8:15 AM

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Forbes: CHIVETV founders say this could be the year we see DOOH really breakthrough

Chive Media Group reaches over 200 million people each month, outpacing Snapchat. Leo Resig: The only “traditional” media category to show growth this year will be out-of-home, with an estimated +3.4% growth to $33.5 billion. The main driver of this is digital OOH, which will grow 16% this year. […]

forbes.com
Thu, Aug 2, 2018 at 8:44 PM

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NYTimes: How to get a subway ad in New York

“Anyone who wants to make a name in New York knows they have to be on the subway,” said Jeremy Male, chief executive of Outfront Media, the company that works with the M.T.A. to review and place the advertisements you see on your underground commute. “Just like other advertising mediums, ads on the subway need to be legal, honest and creative in order to resonate with our audiences,” Mr. […]

nytimes.com
Thu, Aug 2, 2018 at 7:47 PM

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Why investors like DOOH-ad-supported electric vehicle charging station networks

For now, the winning model of charger remains unclear, as the EV market is still in its infancy. Brook Porter, a green-technology investor at the venture firm Kleiner Perkins, sees an ATM model is plausible in the future with multiple interoperable charging networks across the US, and charging stations at major retail outlets as a way to attract customers to store. […]

qz.com
Thu, Aug 2, 2018 at 7:43 PM

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Forbes: Four Ways To Prepare For The Programmatic Media Buying Takeover

William Eccleshare, chairman and chief executive of Clear Channel International, said, “Programmatic buying has revolutionized the buying process in many key media sectors and we believe it will do the same for out-of-home.” Hire Appropriate Talent. Managing these technologies and platforms is a different skill set than negotiating media with another person. […]

forbes.com
Thu, Aug 2, 2018 at 6:31 PM

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New college graduates should consider the booming digital out-of-home advertising sector (MediaVillage)

Marc Kidd, Chief Executive Officer of Captivate, and a member of DPAA’s Board of Directors, pointed out that as much as the industry is hungry for new graduates, experienced media professionals from other parts of the business are also flocking to, and welcome in, Digital Out-of-Home. This sentiment was echoed by Michael Lieberman, Co-CEO of Kinetic. […]

mediavillage.com
Thu, Aug 2, 2018 at 3:14 PM

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16:9: Montreal’s Stingray Gets Digital Signage Foothold In English Canada Via Acquisition Of NovraMedia

Montreal-based Stingray has acquired Novramedia, a small Toronto-based digital signage solutions company that has a big client in the Bank of Montreal. Stingray says the deal supports its business plan and growth strategy. Under the terms of the acquisition agreement, Stingray will fully own and operate Novramedia, and the Novra exec team stays in place. […]

sixteen-nine.net
Thu, Aug 2, 2018 at 8:52 AM

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DOOH ad-supported electric vehicle charging station network Volta joins DPAA

By installing chargers in high-traffic locations in top media markets and partnering with advertisers to sponsor the service, Volta EV chargers are available to both drivers and real estate hosts without cost. With over 1,000 faces available for sponsorship opportunities today, Volta plans to double its network footprint by the end of 2018, adding more stations and opening new markets. […]

dp-aa.org
Thu, Aug 2, 2018 at 7:50 AM

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Waze’s in-app virtual billboards are competing with physical OOH ads in Malaysia (Tech Wire Asia)

To help companies make more targeted outreach while users are on the road, Google’s Waze is allowing businesses in Malaysia to advertise on their GPS navigation platform. Under Waze Local, small and medium-sized businesses (SMB) will be able to increase awareness of their locations, to drive more traffic in-stores. […]

techwireasia.com
Thu, Aug 2, 2018 at 7:37 AM

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16:9: STRATACACHE Acquisitions Starting To Get Blended To Round Out Products

STRATACACHE is starting to mash up some of its acquisitions to create more well-rounded and attractive products and services – notably an update to its convenience store checkout network that uses the analytics platform of a company brought into the “family” in 2017. […]

sixteen-nine.net
Thu, Aug 2, 2018 at 7:32 AM

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Federal Court Supports Ban on Religious Ads in Washington, DC Transit System

A federal appeals court upheld the Washington, DC regional transit system’s ban on religious ads, rejecting free speech arguments from the Roman Catholic Archdiocese. The ruling, issued July 31 by the US Court of Appeals for the District of Columbia, reflects broader points: Transit systems typically set limits on advertising, and those limits have been upheld in court. […]

billboardinsider.com
Thu, Aug 2, 2018 at 7:07 AM

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22 digital billboards enlisted to fight human trafficking in Sacramento (Sacramento Bee)

The advertisements are part of an anti-human-trafficking campaign set to roll out across the Sacramento region Thursday. Polaris, a nonprofit aiming to eliminate modern slavery, is collaborating with advertising company Clear Channel Outdoor to display ads on 22 local digital billboards over the next month. […]

sacbee.com
Thu, Aug 2, 2018 at 4:30 AM

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Digital Signage Federation Meet and Greet in Montreal Aug 08, 2018

Presentation Summary: Digital Placemaking For Tomorrow’s Smart Cities. Join Amahl Hazelton for a journey into the immersive universe of Moment Factory’s recent digital placemaking and live entertainment projects. […]

Wed, Aug 1, 2018 at 5:05 PM

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How using wrong terms costs you a lot of your digital signage business (Commercial Integrator)

According to Google Trends, AV terms like “digital signage,” “collaboration technology” and “soundmasking,” don’t resonate with most people as well as alternate terms (like “digital sign,” “video call” and “office sound”) that are more commonly searched for. […]

commercialintegrator.com
Wed, Aug 1, 2018 at 4:51 PM

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