Editors’ Picks

Publishing group to buy a 25% stake in Swiss OOH ad operator APG|SGA partially owned by JCDecaux (Invidis)

It is noteworthy that after the takeover of Goldbach, Neo and Clearchannel by TX (TA Media), a publishing group has now also joined APG|SGA as an anchor investor. There is a lot of movement in the Swiss out-of-home market – number 3 LiveSystems also changed shareholders in 2021. In a highly controversial deal, the state-owned Swiss Post took over the OoH provider. […]

invidis.com
Thu, May 30, 2024 at 12:58 PM

Permalink

Measurement is the driving force of growth in retail media… and other trends (The Drum)

6 experts on what’s changing in retail media. Jack Johnson (head of supplier services, Ocado Retail ltd): “For me, the driving force behind the interest and growth in retail media has always been around measurement. If you take a look at any of the retail media trends at the moment, you see measurement at the heart of it. […]

thedrum.com
Wed, May 29, 2024 at 2:49 PM

Permalink

OOH media executives’ pitch to political advertisers ahead of the election season (Billboard Insider)

Lamar CEO Sean Reilly thinks the 2024 out of home political will be slightly ahead of 2022 (JP Morgan May 2024 Tech, Media &Communications Conference). This year is trending slightly ahead of 2022, the last cycle, slightly behind 2020 and that’s primarily because in that presidential we actually had a primary season and this year we really didn’t…we’re trending…slightly ahead of 22. […]

billboardinsider.com
Wed, May 29, 2024 at 2:40 PM

Permalink

Some 450 Attendees At Last Week’s Digital Signage Summit In Munich (16:9)

The team behind last week’s Digital Signage Summit event in Munich have pushed out a summary that says it pulled 450 attendees – mainly ... […]

sixteen-nine.net
Wed, May 29, 2024 at 10:51 AM

Permalink

Toronto’s Scotiabank Arena Makes LG Digital Displays Big Part Of Reimagined Game-Night Experiences (16:9)

It looks like a whole bunch of LG displays are being factored into the second phase of a renovated and “reimagined” Scotiabank Arena, the ... […]

sixteen-nine.net
Wed, May 29, 2024 at 8:28 AM

Permalink

Massive 1.5 Acres Of Immersive AV Attractions Open By Seoul’s Main Airport (16:9)

Hat tip to AV Interactive for first posting on this … A massive, projection-driven immersive media attraction is now open at a resort next ... […]

sixteen-nine.net
Wed, May 29, 2024 at 7:42 AM

Permalink

European OOH infrastructure owner Wildstone appoints Noel Cook to lead its expansion into Australia (AdNews)

European owner of outdoor media infrastructure Wildstone is launching into Australia’s A$1.07 billion OOH market. The company has acquired more than 5,000 static and digital OOH assets since 2010 across Europe and sees Australia as the ideal market, with its double-digit growth, to replicate its success. […]

adnews.com.au
Tue, May 28, 2024 at 7:04 PM

Permalink

Software is increasing its share of digital signage budgets as hardware sales stagnate (AVInteractive)

By Guy Campos. Software is increasing its share of budgets as hardware sales stagnate. But comparing solutions is beset by complexity, delegates heard at Digital Signage Summit Europe. […]

avinteractive.com
Tue, May 28, 2024 at 6:49 PM

Permalink

Fine Pitch LED Now Matured To Point An LCD Video Wall Panel Can Be One-For-One Swapped For A Same-Sized LED (16:9)

by Dave Haynes. With the strong qualifier that there may well be something else out there like this (staying on top of ALL of this stuff ain’t easy), I saw an interesting indicator recently of just how much the LED display market is supplanting the LCD flat panel market when it comes to pro display like video walls. […]

sixteen-nine.net
Tue, May 28, 2024 at 6:47 PM

Permalink

The latest in retail media? In-store messaging platforms (Supermarket News)

Retailers are now investing in connecting brands with customers at the point of purchase. Mark Hamstra. In-store media such as video display screens, audio broadcasts, and other strategically placed messaging are among the biggest opportunities for supermarket operators to grow their retail media networks. […]

supermarketnews.com
Tue, May 28, 2024 at 6:45 PM

Permalink

Retail media placements have high engagement but low viewability, says DoubleVerify report (EMARKETER)

by Jeremy Goldman. Ads on retail media networks enjoy a 183% higher engagement rate than the baseline average across all impressions tracked by DoubleVerify, indicating their effectiveness in capturing attention and prompting action, according to the measurement firm’s latest Global Insights report. […]

emarketer.com
Tue, May 28, 2024 at 6:41 PM

Permalink

ATMs could be an untapped goldmine for retail and commerce media (EMARKETER)

by Sara Lebow. When Chase Media Network launched last month, it revealed the potential for more payments and financial service companies to get in on the commerce media game, leveraging consumer payments data to sell ads. One unexpected out-of-home implementation could be ATMs, said Stuart Mackinnon, COO of NCR Atleos, on our “Behind the Numbers: The Baking & Payments Show” podcast. […]

emarketer.com
Tue, May 28, 2024 at 6:38 PM

Permalink

How can c-stores tap into the power of retail media networks? (CCentral)

Chris Daniels. With growth set to skyrocket, retail media networks (RMNs) in Canada are gaining attention from global market research firms and commerce marketing agency giants looking to tap into the data-powered targeting of these networks on behalf of CPG clients. […]

ccentral.ca
Tue, May 28, 2024 at 6:35 PM

Permalink

Panasonic is selling its ProAV projector business (Invidis)

by Florian Rotberg. Panasonic Connect plans to sell its professional projector business as early as June at an estimated sales price of around USD 510 million. Panasonic Connect is one of the world’s largest suppliers of ProAV projectors – Panasonic shares the market for digital cinema projectors with Sharp NEC and Barco. […]

invidis.com
Tue, May 28, 2024 at 2:50 PM

Permalink

Should there be an independent evaluation of the different automated OOH buying platforms? (Billboard Insider)

Jason Kunkel-de Cesero, VP – Demand & Analytics Partnerships, Adquick. I think our sector could really benefit from an independent evaluation of the different buying tech in the market. So many times we hear that AdQuick has the best buying tech for both IO-based and programmatic OOH and that other well-adopted platforms have significant flaws. […]

billboardinsider.com
Tue, May 28, 2024 at 2:45 PM

Permalink