Here is the first, by Todd Hansen, General Manger of Sun Outdoor, Bakersfield, California. 1. Arte Moreno— Moreno started at the Eller Outdoor advertising. […]
As people become increasingly jaded by web and mobile ad targeting, brands are in search of a fresh approach to reach consumers. Some 71% of respondents in a recent Kantar Millward Brown survey noted that ads feel more intrusive than three years ago, a trend driving agencies and advertisers to consider digital-out-of-Home (DOOH) advertising. […]
Silicon Valley’s going old school. As tech companies like Facebook Inc. and Google vacuum up billions of dollars in online advertising, they’re pouring their own marketing dollars into billboards and other forms of outdoor signage. […]
Examples abound of the old-fashioned outdoor advertising winning over digital marketing heavyweights and finding ways to thrive in the online world. Amid data sharing and online privacy controversies, Facebook recently promoted on billboards what Bloomberg called the social media operator’s “new approach to user safety and privacy. […]
The Digital Signage Summit Europe 2018 provided invaluable takeaways into the evolving digital signage and digital out of home (DooH) industries during the comprehensive two-day conference. […]
The development of ITS depends on the use of advanced communications networks. These networks provide the needed connectivity between control centers, vehicles, drivers and passengers, work crews and both existing and emerging roadside equipment, such as digital signage, emergency communications, closed circuit television (CCTV) cameras, and tolling systems. […]
What exactly does an LED Video Wall entail? Technology has changed the face of conventional digital signage and has offered the advanced level technology of LED Video Walls, which are extremely efficient for both outdoor as well as indoor use. A few years ago, video walls were used only by a small segment of the market like casinos, malls and stadiums. […]
In line with global out-of-home advertising trends, Mall Ads™ has launched Mall TV™. The digital place based television network flights on strategically placed screens at key high footfall sites across the country. The new platform offers both retailers within malls as well as national and international brands the opportunity to effectively drive price, place and product. […]
Buzztime, which delivers interactive entertainment and innovative dining technology to venues in North America, seems to have found a formula for success for their digital out-of-home ( DOOH ) advertising network. CEO Ram Krishnan shared some of the secrets with Mel Stott. Where can we see Buzztime's DOOH screens? […]
Simply put, programmatic digital out-of-home is the automation of DOOH sales transactions with the use of computer programs. This presents a big efficiency gain. With traditional DOOH sales, an advertisers must contact a network owner directly to negotiate the details and terms of the campaign. […]
The growth was driven primarily by Digital Out-of-Home (DOOH) advertising which now accounts for 17% of all OOH spend. Traditional Out of Home advertising also performed strongly as advertisers recognise the ability of these formats to build brand awareness and also complement DOOH, says Kinetic. “Kinetic is delighted to report a market increase. […]
In order to generate significant per-cap revenue, a theatre needs to sell concessions to as many patrons as possible. But because only 34 percent of moviegoers describe themselves as “very likely” to buy concessions, owners and operators need to get creative about drawing customers’ attention to the concession stand. […]
“We did a recent campaign we developed for Honda in Northern California…we created a six-month campaign that ran last year primarily…posters and title locations identified by RADAR. Then we took RADAR’s mobile retargeting capabilities. […]
ISE 2021 (Integrated Systems Europe) will move to Barcelona after 14 years in Amsterdam. The largest show in the AV industry simply outgrew the Dutch city’s RAI exhibition center…a while ago. […]
There is a myth going around that you can make lots of money in the billboard business without any work. Insider gets calls from investors who “want to make lots of money buying billboards.” They are almost always from outside the business. […]