I almost closed the tab when I read Let’s Get Phygital! up high on the case study page, but I persevered because I wanted ... […]
Eight out of ten (82%) of agency respondents used digital OOH as a significant or regularly considered part of their advertising activity in 2024, up from 69% in 2022. Half (52%) used programmatic DOOH as a significant or regularly considered part of their advertising activity, up slightly from 48% in 2022. […]
As retailers feel shoppers’ belt-tightening behaviors hurt sales, many are turning to in-store retail media to increase their revenue and profit margins. Mega-retailer Walmart, for its part, shared in a news release Monday (April 1) how it is expanding its efforts in the space. […]
The firm was named the winner of the airport advertising concessions contract following a competitive bid process. As part of the new advertising program, which launched in November 2023, Departure Media updated all advertising inventory, including digital displays, and introduced customized campaigns to promote specific events in the Des Moines area, such as local festivals and conferences. […]
There’s no formal announcement on the company site, but it appears very much that distributor Exertis Pro AV is leaving the Canadian market. Exhibit A is a Linkedin post noting that the company’s “closing sale is in its final days, and the savings are too good to pass up! […]
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media is holding its annual LATAM DOOH/Global DOOH event in Miami on Monday April 15 at 16:30, at the Fontainebleau Hotel. Barry Frey, President & CEO of DPAA said “This year we’ve expanded on our popular LatamDOOH theme to include the global perspective. […]
FC Barcelona gets almost all of the global attention, but the Catalan city has another professional football club, RCD Espanyol – with its own modern stadium and a revenue-generating 200 sq. meter LED mesh screen on a main facade. […]
Airport departure lounges have long been a target of digital OOH media network operators because of the dwell times and demographics, and now another ... […]
The widely-deployed LinkNYC digital OOH ad network on the sidewalks of New York City has had a spotty business history since it was launched ... […]
By Chris Pash. MAGNA, IPG’s insights unit, has lifted its estimate for growth of US advertising spend in 2024 because of an improving economic outlook and the momentum of digital media and streaming. The non-cyclical ad sales of traditional media owners (television, audio, publishing, OOH, and cinema) will fall by 3% this year (previous forecast -2.9%). […]
By Terry Clark. As UK retailers accelerate RMN capabilities, RTS’ research showed that already a quarter (25%) of shoppers have been influenced by retail media ads in-store, rising to 40% of Millennials and two fifths (38%) of Gen Z consumers. […]
Alan C. Brawn. Back before the turn of the century, commercial AV was a standalone industry and participants were happy and secure (pun intended!) simply to be there. […]
OAAA and OOH UNITED have announced the delegates selected for the 2024 Future Leaders program. This initiative was designed to support the next generation of leaders in the out of home industry. Selected from a competitive pool of applicants, the winners demonstrated outstanding talent, dedication, and leadership potential. […]
In taking over this portfolio, within the second largest DMA, New Tradition’s LA footprint now extends to over 140 large format digital and static signs. The assets consist of (11) static walls and bulletins in key LA neighborhoods, along with (10) additional digital bulletin faces. […]
Chris Lytle: Salespeople need to talk about the client’s business rather than talking about advertising. If you’ve got people out there without a lot of training, they don’t have any control about what’s being said. The best training tool you’ve got, or the best motivational tool you’ve got, is that couch in your office. […]