Installation of GDS indoor and outdoor LCD displays for the terminal, platforms and bus shelters played an important part of the modernization. […]
The new transaction consists of $505 million of notes backed by 9,789 billboards, permits, licenses, contracts, ground leases, real property, insurance proceeds, structures and any amounts generated from liquidated assets, according to rating agency presale reports. […]
The LG TechTour: New York will be happening on November 1, 2018 at the Metropolitan West. At this event you will have exclusive access to the latest commercial display, solar and mobile technologies from LG as well as our valued partners. […]
It is reasonable to suggest that Sony has been, at most, on the fringes of the digital signage industry for many years. So it’s interesting to stumble across indications that it 1) has a solution and 2) it’s getting used. […]
The transaction, announced in June, secured the ACCC clearance. Goldman Sachs and Herbert Smith Freehills are acting as JCDecaux’s financial and legal advisors. […]
Casino sportsbook areas are target-rich environments for companies selling fine pitch LED display solutions, because of a wicked combination of a need for very screens, already bright environments to put them, and invariably large egos of casino owners – who tend to want to one-up the owners of competing properties with bigger, better bling. […]
This past weekend saw what I think was the maiden voyages of something called the Ballyhoo 2 – a custom-built 72-foot boat equipped with back-to-back 60-foot LED boards. It worked the Hudson River promoting the debut this weekend of the latest season of the zombie-driven TV series, The Walking Dead. […]
In fact, one-quarter of the top 11 current OOH advertisers today are tech companies. This may seem counter-intuitive: When you think about digitally native companies marketing to consumers, OOH isn’t the first thing that comes to mind. And yet, tech companies continue to invest in OOH as one of the last true mass-market mediums. […]
In northern Nevada – its airwaves crowded with political ads – Rep. Mark Amodei figures he can cut through the racket with billboards. Compared to political attacks on TV, (digital) billboards are sharp-looking, positive, and ever-present, says the candidate, seeking a fifth term in a District that includes Reno and Carson City. […]
“We look at viewing distance as three different categories, not two. We design for 3 feet/1 meter for close-up viewing screens, such as wayfinders, 10 feet/3 meters on informational screens and greater than that for retail/outdoor.” JIM NISTA, CEO – Insteo. […]
The show will have more exhibition space and a bigger conference programme than ever before. It is expected to draw numbers in excess of 2018’s totals of 80,923 registered attendees and 1,296 exhibitors. In response to the growing demand for exhibition space at the RAI Amsterdam, ISE 2019 will feature an extended Hall 5, approximately one-third larger than previously. […]
SOREL, the premium footwear brand that blends function into its range of stylish boots is unveiling its autumn-winter collection with a weather-reactive digital OOH campaign. The responsive campaign runs across city, roadside, and retail locations, including Westfield London and Manchester’s Arndale Center until 22nd October. […]
LG Electronics will showcase its range of OLED signage that will include the revolutionary and futuristic Transparent OLED, Open Frame OLED, OLED Video Wall and a variety of other exceptional products to captivate attendees at the 2018 edition of GITEX Technology Week. Experience LG's comprehensive product line-up and optimal vertical solutions which is adaptable to any business environment. […]
JCDecaux S.A. has won the contract for the in-centre advertising at Westfield London and Westfield Stratford City, the premium retail, shopping and leisure destinations in London - ranked number one and two for mall retail spend in the UK. The contract follows a competitive tender and is for a term of 8.5 years. […]
The OOH industry’s latest campaign to promote the value and power of its medium, Get Out of Home, created in partnership with Publicis New York, was front and center at Advertising Week New York last week, with campaign assets featured prominently for all attendees to see and engage with. […]