At the World Out of Home Organization (WOO) Global Congress in Hong Kong, Anna Bager, President & CEO of the Out-of-Home Advertising Association of America (OAAA), provided an in-depth look into the U.S. out-of-home (OOH) advertising market, in a fireside chat with Tom Goddard, President, WOO. […]
This summer will see two major European events: the UEFA soccer championship in Germany and the Olympic Games in Paris. Both events offer significant potential for outdoor advertising, especially for companies like Ocean Outdoor that focus on premium screens and authenticity. Ocean has even placed a countdown on its website for the Olympics. […]
Global spending on out-of-home advertising reached $41.9bn in 2023, up 16% on 2022's $36.2bn, breaking through the 5% barrier even as online continues to dominate media growth tables. OOH now accounts for 5.2% of global ad expenditure, up from 2022's 4.7%. […]
In-store retail media ad spend will reach $1.06 billion by 2028, accounting for 0.8% of all retail media spend, according to our March 2024 forecast. Beyond the chart: In-store retail media’s growth is the result of a growing number of screens at retailers. Almost all (99.3%) of retail media ad dollars will be put toward digital channels this year, per our March 2024 forecast. […]
By Antoinette Siu. With experimentation in digital and immersive displays to live feeds, agencies and clients are able to integrate live consumer data, heat mapping or location tracking and measurement in order to focus on other elements of performance – rather than just using OOH for brand awareness. […]
Peter Adams, Senior Reporter. While WARC now expects retail media spending to grow at a slightly faster rate this year, with global marketing investments climbing 13.7% year over year to reach $153.3 billion, the space is headed for a cooldown next year. […]
Those walking the exhibit halls of InfoComm next week in Las Vegas will see several display manufacturers showing their adaptations of e-paper displays – ... […]
ByRyan Barwick. Costco is building out an ad network built on its trove of loyalty membership data, using its 74.5 million household members’ shopping habits and past purchases to power targeted advertising on and off its website. […]
by Florian Rotberg. The Cologne POS and digital signage expert is a long-standing Scala partner and develops, installs and maintains POS concepts primarily in retail. Stratacache plans further acquisitions in Germany. […]
Our oldest son and his wife have recently made the move from the west coast to Cary, North Carolina. My wife and I made the trip from the Pacific Northwest for our first visit to see how they have settled in. Being the ever present billboard nerd, I was also curious to spend some time looking at billboards and trees. […]
This video shows an interesting mix of interactive technologies used to help tell the heritage story of the German skin care company Beiersdorf, whose ... […]
There’s always new stuff to see in Las Vegas, particularly along a main drag that has casino-resort operators steadily trying to out-bling one another. ... […]
Tom Goddard, WOO president: Markets like the UK with Route and Australia with Move, are the “gold standards on measurement”, but there are “large areas of the planet” that either have audience measurement that “does not muster in terms of efficacy” or no audience measurement solutions at all. […]
Kym Frank Global CXO. A hypothetical (but realistic) example: Consider a Static Bulletin and a Static Transit Shelter both appearing along the right-hand side of the same stretch of roadway…The bulletin is the standard 14 ft X 48 ft and the shelter is 6 ft X 4 ft. […]
Here are two tables, prepared by Moorgate Capital Partners, which calculate the weighted average cost of debt and leverage (net debt/adjusted cashflow) for the public out of home companies as of December 2023. Some observations: The cost of debt has been stable at the public out of home companies, after rising during 2022 and the first part of 2023. The cost of debt goes up as leverage goes up. […]