Editors’ Picks

IAB Australia and the Outdoor Media Association (OMA) will hold Powering DOOH 2024 conference on 4 April in Sydney (Mumbrella)

The half-day conference will present both practical content and strategic thought leadership to elevate the planning and buying of Digital Out of Home (DOOH) and programmatic campaigns in Australia. Topics for the 2024 conference include: Release of new local research on buyside Attitudes to Programmatic DOOH,\. International market comparison on Programmatic DOOH markets. […]

mumbrella.com.au
Mon, Feb 26 at 4:00 PM

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Display tech company says its outdoor DOOH screens have same air cleaning power as six trees (16:9)

Public-facing screens on sidewalks and attached to structures like bus shelters get knocked in some circles for using up energy while having no real purpose beyond advertising, but a small US display technology company says its screens are good for the environment – with the assertion that a coating on its LED display totems has the same air cleaning capabilities as six mature trees. […]

sixteen-nine.net
Mon, Feb 26 at 3:23 PM

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LiFi technology mashed up with wireless power for new connectivity option for digital signage (16:9)

Connectivity is fundamental to almost every digital signage network out there, but the industry is seemingly well past the days when just establishing a stable and suitably speedy internet connection was a big chore. Even with a lot of options now available, new ones continue to emerge, like something called LiFi – which uses light rather than radio frequencies for wireless communication. […]

sixteen-nine.net
Mon, Feb 26 at 3:21 PM

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How many flips a minute you should run on a digital billboard (Billboard Insider)

There are three approaches: Six flips per minute. Run six 10 second flips per minute on your digital billboards. This is the Lamar approach. […]

billboardinsider.com
Mon, Feb 26 at 11:30 AM

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That Big Window Screen At ISE’s Host Venue Kinda Sorta In Use This Week For Mobile World Congress (16:9)

I was curious if that largely transparent, super-thin Muxwave display on the glass curtain wall of the main entrance to the Barcelona facility that ... […]

sixteen-nine.net
Mon, Feb 26 at 11:15 AM

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Europe’s Largest Digital Canopy Set To Switch On March 21st In Manchester, UK (16:9)

What is touted as the largest digital ceiling in Europe will switch on in a little more than three weeks in a revamped entertainment ... […]

sixteen-nine.net
Mon, Feb 26 at 9:12 AM

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How Google’s new AI cyber defense initiative applies to digital signage (Invidis)

Antonia Hamberger. Incorporating AI, such as LLM (Large Language Models), into digital signage can not only mean offering automated content production and dynamic optimization but also building proactive defense mechanisms. By befriending this approach, companies can differentiate themselves and better protect their systems and data in an evolving digital landscape. […]

invidis.com
Sun, Feb 25 at 3:03 PM

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Valuations of out-of-home advertising companies are down (Billboard Insider)

Mark Boidman: “If you look back to 2019 Lamar was around 15 1/2 times…forward multiple…and OUTFRONT is at 13.5 times… all these companies are significantly discounted to where they were in 2019." Billboard Insider’s take: Why are public out of home multiples down? We suspect it’s because of slowing revenue growth caused by a drop in national and programmatic advertising. […]

billboardinsider.com
Fri, Feb 23 at 12:44 PM

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OAAA opens entries to the Future Leaders program, 10 winners will receive a paid trip to the 2024 OOH Media Conference

OAAA and the OOH United initiative have established the Future Leaders program. Ten (10) selected Future Leaders will attend the 2024 OOH Media Conference. Future Leaders to participate in conference breakout sessions, networking events, and possibly main stage programming. […]

OAAA
Fri, Feb 23 at 12:41 PM

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The challenges of synchronizing content on disparate Times Square screen systems and how Tiger Party does it (AVInteractive)

Guy Campos interviewed Rafale Chang, CEO, Tiger Party. What do people not understand about the New Year's Eve countdown in Times Square? (2.26) How do you ensure content is synchronised across multiple screens? […]

avinteractive.com
Fri, Feb 23 at 12:40 PM

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Less than 15% of new hires in the last 5 years were “fit” for their jobs. How to hire good OOH ad sales people (Billboard Insider)

Lisa & Dan Nausley. How can you find the best candidates for your OOH sales position if you don’t really know what you are looking for? I hear far too often that the owner or sales leader is looking to hire experienced OOH salespeople. […]

billboardinsider.com
Fri, Feb 23 at 12:38 PM

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Good Video Explores “Single Pane Of Glass” Approach To Airport Digital Signage (16:9)

This is quite a good, not at all sales-y video case study about what was done to upgrade and harmonize the 900 or so ... […]

sixteen-nine.net
Fri, Feb 23 at 12:03 PM

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Another Company Takes Stab At Getting Shopping Screens On Shopping Carts Beyond Pilots (16:9)

The idea of attaching a small flat screen to shopping carts used in big box groceries and mass merchandisers has been around and tried ... […]

sixteen-nine.net
Fri, Feb 23 at 9:20 AM

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“Opulent” Underwater Creative Developed As Refresh To LV Cosmpolitan’s Experiential Lobby (16:9)

One of the first, and still one of the best, experiential digital installations yet seen in this industry has had a major content refresh ... […]

sixteen-nine.net
Fri, Feb 23 at 8:41 AM

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LEDs Continue On Rapid Rise, But Still Business For Flat Panels And Projection: Futuresource ISE Report (16:9)

The folks at UK-based research firm Futuresource Consulting always send a big team to Integrated Systems Europe, and one of the outputs from all ... […]

sixteen-nine.net
Thu, Feb 22 at 5:01 PM

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