Pepsi needed a campaign that would set them apart from a certain red rival. In a two-step campaign, Pepsi started by setting up stations across the Netherlands where people were encouraged to take a blind taste test comparing two beverages. This classic and immersive campaign was a hit and great for brand awareness. […]
While printed signs still dominate, digital OOH inventory is taking new shape and presenting advertisers with the potential to deliver more dynamic creative and custom triggers. Jukeboxes in bars, large format digital signs lining highways, digital bus shelters and signage in malls and restaurants across America are spurring marketers to experiment with the channel. […]
An industry growing at nearly 50 per cent, worth £1.61bn, has seen consumers steadily migrate from long form storytelling video content to sound-off clips placed within busy, social environments designed to reach mobile users on-the-go, capturing their attention in less than one second. Online, this content often appears in out-stream formats within social media feeds. […]
To trigger a purchase, the items being sold must be shown in its intended application. Children shown interacting with the latest toys, or playing the latest video game, are a much more pleasing viewing experience than just a stale, static image. Integrators can take these points when pitching their services to enterprise brands looking for a rebuff. […]
Last week’s election reminds us of the wisdom of bipartisan political outreach, the opportunity to expand political-ad sales, and the importance of political speech. Bipartisan Outreach Control of the US House has changed three times since the 2006 election (Democrats won control after the November 6 election). […]
OOH sellers are trying to position digital out-of-home (DOOH) as a necessary part of the digital buy, in a way that programmatic buyers understand – selling audiences. OOH companies are leveraging audiences and audience insights in a more strategic way that goes beyond location-based insights. […]
On November 9, a judge in Cincinnati converted his preliminary injunction to a permanent injunction. In his seven-page entry, the judge also criticized the legal theory used to uphold a billboard tax in Baltimore. A circuit court in Maryland recently said billboards do not communicate speech protected by the First Amendment. […]
The national promotional campaign for "The Grinch" (now in theaters) features the snarky Dr. Seuss creature dropping his withering wrath from billboards, subway platforms, on buildings and buses. Broadway patrons in New York City lining up for theaters tickets can see his looming green presence mocking their efforts with the line, "Good luck getting those Hamilton tickets. […]
Ads can be seen on digital OOH sites across London and aim to reach commuters. Specialist programmatic agency Infectious Media is buying placements in real time by connecting its programmatic technology to Primesight’s inventory via the BroadSign platform. […]
Whether you own an independent gym or a nationwide chain, each outlet is likely to draw members from the local area. After all, studies have shown that you’re five times more likely to hit the gym if it’s less than four miles away from your home, with proximity the primary consideration for customers when the comparing the health and fitness market. […]
The following are the areas where blockchain can improve DOOH advertising: Data management; Audience targeting; Media buying; Content distribution; Playback reporting. No doubt it’s going to be tough to implement blockchain technology across the digital OOH landscape. […]
Out-of-home advertising (OOH) today represents spending of about $29 billion across key markets around the world. Some of the world’s biggest advertisers, including McDonalds, Apple, Amazon, HBO, and Coca-Cola, all use various OOH formats in their campaigns. […]
TicToc, a global news network from Bloomberg, presents news to consumers on a variety of screen types. Jean Ellen Cowgill is General Manager of TicToc by Bloomberg and Head of Strategy and Business Development, Bloomberg Digital. She shared the company's plans for DOOH market with Mel Stott. […]
Toronto-area solutions provider L Squared Digital Signage appears to have the OK now to talk about a deal to supply a digital signage program for Canada Post Corporation. The contract was awarded earlier this year and has since deployed to more than 400 retail locations across Canada, including new Canada Post concept stores. […]
A week after its acquisition of Australian out-of-home advertiser APN Outdoor, global outdoor giant JCDecaux has posted a healthy 6.2% jump in third quarter revenue to €867.7 million ($A1.3 billion), with its existing Australian street furniture business recording strong gains. […]