I was re-animating myself with coffee this morning, and watching the news, when a report came on about how Wendy’s is planning to introduce ... […]
Andy Goodman, Age Advertising. The last thing that I would do is to call my property owner. As a Lessee, the Lease you have with the Lessor must anticipate that one day you will receive a condemnation letter from a government entity. […]
James Deaker. An interview with Stephanie Gutnik where we discuss what is different about Digital-Out-Of-Home (DOOH) advertising from other forms of advertising, the challenges and the opportunities. […]
The partnership expands Place Exchange's existing measurement offerings and enables its customers to use Reveal Mobile to measure campaign performance across the full marketing funnel, from measuring lift in brand metrics, to increases in online and in-store traffic, to conversions events like registrations, downloads, purchases. […]
Paris, February 28th, 2024 - JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has unveiled its latest international airport research called “First Class Advertising – The Enduring Magic of Airports”. […]
I’m not really joking when I write about needing to find my decoder ring if I am going to write something about an announcement ... […]
Out-of-home advertising in Aotearoa has evolved significantly in recent years, which can largely be attributed to technological advancement, the development and expansion of world-class digital advertising assets and the rapid adoption of programmatic digital Out of Home. […]
Here’s an interesting counter-argument to the idea that dynamic or even surge pricing increases the relevance and need for digital menu displays in QSR ... […]
80% of Billboard Insider’s readers run 8 flips a minute on their digital billboards. Here are the results of Monday’s poll. […]
Kuala Lumpur, 28th February 2024 – Locations Media Xchange (LMX), a leading enterprise software provider for Out-of-Home (OOH) media owners, has integrated with the global ad network management platform DoohClick, further advancing potential demand from programmatic advertising partners. […]
by Florian Rotberg. The Mistral LLM is particularly interesting for digital signage, as it can also be operated completely locally (on device). Mistral has also been used in the digital signage industry for a few weeks now. […]
He intends to step down from the role in March 2025 and become chairman. Global is the leading outdoor media company in the UK and one of the largest in Europe, with an extensive portfolio of over 253,000 sites combining airports, roadside posters, premium digital screens and more. Together, our outdoor inventory reaches over 95% of the UK population and beyond. […]
Paris, February 27th, 2024 - JCDecaux SE (Euronext Paris: DEC), the outdoor advertising company worldwide, confirms that it has entered into an agreement with Pargesa Asset Management S.A., to evaluate an intended coordinated disposal of their stakes in APG|SGA of 30% and 25.3% respectively, following the announcement today of APG|SGA that its Board of Directors has decided to initiate a process which aims at finding a potential acquirer for the entire company. […]
Airports and Europe-North drove a good fourth quarter for Clear Channel Outdoor. Revenue increased 12% to $632 million due to increases in airports and Europe-North. Airports revenue was up 44%. […]
The specialty computing firm Seneca is being shut down, almost 10 years after it was acquired by the huge Denver-area distributor and VAR Arrow ... […]
