AI, Multi-faceted products, User-generated content, Holographic advertising, Audio everywhere. […]
Laura will spearhead Talon's marketing and communications efforts to continue building the agency's brand in North America, support the company's growth initiatives, and foster a culture of creativity and collaboration. Most recently Laura served as the Commercial Marketing Officer at the OAAA where she provided executive leadership and management of OAAA's marketing organization. […]
oOh!media has extended its 17-year partnership with Victoria’s Department of Transport and Planning, securing a long-term renewal of Australia’s largest single street furniture contract across metropolitan Melbourne. And oOh! […]
Samsung’s US wing has developed and announced a managed services offer for its new-ish VXT Content Management System, working with a third-party firm and selling it through a technology solutions brokerage. […]
This is a really worthwhile 21 minutes, when you have time, digging into the design and execution process for experiential spaces, as laid out ... […]
Accreditation has been in the works for about five years. This would put OOH on par with other media. Measurement is an area that is underdeveloped, says Anna Bager, but the industry has made considerable progress. […]
Banking-focused solutions provider DBSI has released the 2024 version of an annual benchmarking survey on the use of Digital Signage and Experiential Marketing within ... […]
Two dynamic markets with great contrasts: North America and the Middle East attract European digital signage providers – for different reasons. At DSS ISE 2024 in Barcelona, invidis hosted the invidis annual outlook. Florian Rotberg was joined on stage by Dave Haynes and Nita Odedra discussing latest developments in each region. […]
In- Store and On-line retailers are becoming major competitors for the digital ad market. Source: Solomon Partners. […]
by Antonia Hamberger. Outdoor display specialist Dynascan is jumping onto the e-paper bandwagon – at ISE 2024 the Taiwanese digital signage manufacturer presented the world’s largest e-paper to date, set to launch this year. The technology is ideal for transit shelter and other non-video use-cases. […]
IPG Mediabrands NYC to Host Members Only Event NEW YORK – March 4, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media, announced today its Member Town Hall to be held on March 13 at IPG Mediabrands offices in New York. […]
Broadsign recently hosted a panel discussion at our Broadsign Connect 2024 Summit in Barcelona, where we invited out-of-home (OOH) experts to share their insights and perspectives on how automation for direct selling can help media owners improve their bottom lines. […]
This article explains what goes into a brilliant brief; how to select the right technology and data partners; and how to perfect targeting, creative optimization; and measurement. Navigating the technology and data landscape Once you’ve identified prDOOH as a potential channel, you’ll need to familiarize yourself with the technology and data landscape. […]
European Sign Expo returns to Amsterdam. Europe’s leading signage and visual communications exhibition attracts the professionals in the industry to show their latest technology and developments. […]
WOO's very first Regional Forum, with over 200 delegates, was held in Kuala Lumpur, Malaysia, in October 2022. We prepare to welcome at least as many delegates to our 4th Regional Forum in Cape Town, South Africa. This Forum will give delegates one and a half days of presentations on the Expanding World of Out of Home from Media Owners, Buyers, Tech Suppliers and Clients. […]
