Exterion Media and Transport for London (TfL) kick-off the new year by announcing Google, Netflix, O2, Disney and easyJet as the advertiser launch partners for the new Digital Ribbon screens live at key London Underground locations. […]
Each year, the contest helps to generate quantifiable proof of the value OOH provides within local ad communities – a critical component to selling OOH. Entry is simple, and winners could win money or a trip to Las Vegas! Here are the eligibility requirements: Campaigns can be entered by any account executive or sales manager of an OAAA or Geopath OOH member media company. […]
The transaction caught Insider’s eye because Rocket’s owner had investments in a non-out-of-home company. This is more common than you might think. What kinds of non-out-of-home companies are invested in out of home? […]
MediaMath has launched an omnichannel campaign in which it was able to purchase out-of-home ads using the same programmatic technology and platforms as digital and mobile, via a partnership with Place Exchange, a programmatic exchange for out-of-home (OOH). Previously, the company claims, OOH media has been bought programmatically but in isolation and not alongside other digital media. […]
In 2018, OAAA provided a high level of service to its members, offering enhanced tools, education, best practices, and resources its members need to ensure advertisers get out of home. Serving Members OAAA members remain pleased with association’s value and level of service, with 97 percent renewing membership in 2018. […]
One of the biggest payments tech companies around has found a display provider to partner on interactive kiosks that embed payment capabilities in the actual screen, instead of beside it or virtually using phones. […]
Pepsi in Atlanta for the Super Bowl 53! Coca-Cola ‘s turf. Hey Google in Vegas for the CES Convention last week. […]
Several DOOH tools were presented during the event, including Big Capture – geofence technology which serves online banners upon entering a designated geofence; Big Scan – image scanning technology of OOH static or digital visuals with smart devices, leading to online activation and engagement; Big Effects – dynamic digital content where brand messages are customised with real-time influence by weather, vehicle identification, social engagement, facial recognition and live streaming. […]
Cynical tech pundits and journalists have been declaring CES dead for years. And yet, the annual confab in Las Vegas still attracted 200,000 attendees willing to brave never-ending taxi lines and cavernous exhibit halls to find the latest the tech industry has to offer. Even without many blockbuster announcements, CES still manages to get people talking because of its sheer size and reach. […]
8K for out-of-home advertising? "8K technology will fair much better for out of home advertising;" 4K content is limited despite being out for several years. "Only 2 percent to 4 percent of Netflix's content is in 4K," MediaLink's Bill Westcott says. […]
Ocean Outdoor, which operates a number of premium UK digital poster sites, is floating on the London Stock Exchange. Ocean manages and markets the iconic Piccadilly Lights (below) in the heart of London and the huge IMAX screen near London’s Waterloo station among others. […]
French out-of-home giant JCDecaux is believed to be the front runner to lock down the City of Sydney contract, one of the most lucrative outdoor advertising deals in Australia. Paris-based JCDecaux has partnered with Telstra in its bid to renew the City of Sydney contract, which has been hotly contested in the rapidly consolidating Australia outdoor advertising sector. […]
Insider is starting to see digital billboard opponents raise privacy as an issue. The OAAA has a privacy code which supports compliance with the law, transparency, individual control on disclosing information and protection of personal information. Out of a home is a one to many medium. […]
With the addition of the San Antonio airport contract to its portfolio, Lamar now manages advertising inventory at 24 airports nationwide, serving over 205 million passengers annually. San Antonio International Airport serves 9 million passengers annually with 11 airlines offering routes to 54 non-stop domestic and international destinations. […]
In my time here at Geopath, I’ve had the opportunity to talk to a few car dealers about what they are buying when it comes to advertising. I am literally floored (pun intended) when I hear them say that they are only buying online. They are targeting individuals who have visited a car-related website, or geofencing their competitors’ dealerships. […]