NEW YORK – Moving Out of Home Association (MOOHA), the marketing and advocacy organization, has been created to increase the visibility of the growing moving OOH advertising sector to the greater OOH and advertising industry was announced today. […]
There are numerous digital signage CMS software companies that include Amazon’s low-cost Fire devices among their lists of supported media play-out options, and they’re ... […]
Interview with Andrew Tindall, Senior Vice President of Global Partnerships of System1. To get there, we need to dramatically change the creative to achieve lasting effects. It needs to become more “right-brained”. […]
Srikanth Ramachandran, CEO of Moving Walls. We have built this platform to address all OOH formats and buying processes - traditional and programmatic. The foundation of the platform is our registry, which we refer to as the single source of truth. […]
Katy Hindley - Group Innovation Director, Posterscope. Cities are racing to implement these types of cutting edge technologies to enhance the lives of citizens and improve efficiencies of public services and this is where Out of Home (OOH) has a critical role to play. OOH sits at the heart of mobility and by default is designed to be where people are and where people go. […]
First and foremost, we’re the last mass visual medium so if you’re looking for maximum reach and particularly maximum reach efficiently we’re it. Linear TV can’t deliver that other than a few events each year…A second thing is data analytics are coming our way. […]
Billboard Insider noted that the number of net faces increased by 3% during 2023 after reviewing 414 US roadside out of home companies. And 73% of Billboard Insider readers have increased their billboard displays over the past year. Here are our poll results. […]
Hat Tip DSE’s David Drain for noting this … The Oakland Athletics Major League Baseball team is moving to Las Vegas, and new stadium ... […]
Five of the new members are international or national media owners, four are OOH service providers/suppliers, three are global media agencies and one is a national OOH association. […]
According to Group figures, the DOOH sub-segment grew by a third in the final quarter of 2023. "We are noticing that our customers are no longer considering digital outdoor advertising as an additional option, but now as their preferred platform," explained CFO Henning Gieseke at an analyst conference. […]
Roadside OOH ads are concentrated in areas with lower disposable income in England and Wales, according to new research. […]
Scarlett Sherriff. Campaign group Adfree Cities is calling for the urgent reform of planning regulations around ‘unsightly’ billboards following its research on outdoor advertising and inequality. […]
For advertisers seeking brand safety, OUTFRONT’s Political Avoidance Network is the haven you’ve been looking for. On these 2,000-plus billboard assets plus our transit media offerings, brands need not worry about their messaging running alongside troublesome political content. That’s right, there is absolutely no political advertising allowed on this network. […]
The number of total roadside display faces for the 414 out of home companies in our sample increased by a net of 10,065 or 3%. […]
For the second year in a row, JCDecaux, the UK’s leading out-of-home media owner, has released new research into the programmatic digital out-of-home (pDOOH) landscape in the UK. […]
