Zitcha and Venvee join forces to measure the effectiveness of in-store media campaigns using AI (AdNews)

Using advanced AI, Venvee creates a virtual 3D model of the store called a ‘digital twin’, then anonymously collects the full in-store journey of each individual shopper through retailer's security cameras from entry to exit, inclusive of the shoppers’ precise locations, interactions with products, advertisements and other store features. […]