WPP Media ‘sunsets’ its big agencies (More About Advertising)

Stephen Foster. This is what’s going to happen to WPP’s GroupM brands – chiefly EssenceMediacom, Mindshare and Wavemaker – as GroupM morphs into WPP Media. The brands won’t be the only ones heading into the sunset of course, WPP Media CEO Brian Lesser (below) says he’s set for “difficult conversations” as three go into one. […]