WOO Congress 2026: “Without an alignment, tech platforms such as Vistar Media – could dominate media buying processes” (Invidis)

by Florian Rotberg: Global standards, shared best practices, and coordinated lobbying efforts are becoming essential. Without this alignment, there is a risk that technology platforms – such as T-Mobile's Vistar Media – could dominate media buying processes, effectively shifting power away from traditional agencies and media owners. […]