With more inventory available through platforms, programmatic DOOH buying is growing rapidly (DigiDay)
“It’s dramatically different now than it was a year ago,” said Megan Halscheid, vp of media tech strategies at Publicis Media. “We’ve seen it in the interest from our clients and advertisers in terms of a shift. DSPs and SSPs are recognizing the new potential demand for buying this channel. […]
Mon, Jun 10, 2019 at 4:59 PM