Will in-car screens be part of the new DOOH advertising market? Adobe and Google think so (MSN)
New services unveiled Monday to help businesses analyze data from web-enabled autos thrust Adobe into competition with big rivals such as Alphabet Inc.'s Google, which provides software inside vehicles. Adobe will provide analytics, marketing features and help automate audio ads, enhanced by the company’s artificial intelligence feature called Sensei. […]
Tue, Sep 12, 2017 at 4:00 PM