Why Fox buying Roku matters for digital signage. The real battleground: the operating system (Invidis)

by Florian Rotberg. Las Vegas | Fox’s $22 billion takeover of Roku signals a deeper shift: in the display industry, control over the operating system - and the data it unlocks - is becoming more valuable than the hardware itself. While digital signage remains platform-neutral for now, the real disruption may come from OS giants quietly extending their ecosystems into B2B. […]