Why advertisers should integrate digital out-of-home into their 2019 marketing mix (Marketing Land)
With advances in location and time data, advertisers now have the ability to track consumer movement in the real world to measure outdoor advertising tactics. One of the most significant developments in DOOH advertising is the ability to use geo-location data for attribution, targeting and measurement. […]
Mon, Mar 18, 2019 at 5:20 PM