Why Digital Out-of-Home is Fundamental to Any Multi-Channel Strategy (ExchangeWire)

Edmund Mullins, director of inventory partnerships, EMEA at StackAdapt outlines the importance of digital out-of-home (DOOH) in multi-channel strategies, and the formats available to media buyers. Digital out-of-home (DOOH) is any digital advertising that is found outside the home and in a public environment. […]