Which features should retail media networks build first?

Kiri Masters, Host, Retail Media Breakfast Club | Columnist, The Drum. So the right sequence according to Mazza is to get onsite tight first, then in-store, where you control everything. Only then does off-site make economic sense — because by that point, you have a full-funnel story to sell agencies, and the off-site dollars don't have to carry the whole P&L. […]