What’s holding back the growth of programmatic DOOH? (Podcast by OOHToday)

Todd Hansen, Jack Sullivan, Daniel Wilkins and Bob Wolfe. The statement— ‘The Thing Holding Back Programmatic DOOH Growth in 2020 Is FEAR’ The issues: Is the thing holding back programmatic DOOH growth fear? Are OOH Industry Buyers and Sellers too slow or too set in its ways (‘190 years of the same way’) to grasp the value of programmatic? […]