What omni-channel DSPs can and cannot do for DOOH (OOH Insider via LinkedIn)

Craig Benner, Founder of Accretive. As we all wait for The Trade Desk and their ilk to take our industry to the promised land, I say don’t hold your breath. Like Blue Kai in 2008, they have done a nice job raising awareness of DOOH among the broader marketing and media buying communities. […]