What is proof of play in digital signage?
Proof of Play aims to ensure, in real time, that the displays of all billboards and digital displays are connected and exhibiting the contents, ensuring their correct and normal functioning. Digital-Out-of-Home (DOOH) has shown marked growth and is increasingly used for demanding and complex campaigns. At the same time, advertisers are demanding proof that these campaigns are actually running. […]
Wed, Sep 16, 2020 at 6:12 PM