What is place-based media? (OOH Pitch)
According to the Outdoor Advertising Association of America, place-based media “encompasses a wide variety of formats that are specially located where particular groups congregate for a variety of purposes.” To take it a step further, place-based media audiences exist due to the primary role the place or location plays in a person's daily life. […]
Thu, Jul 7, 2016 at 7:27 AM